COMSCORE (NASDAQ:SCOR) and RMG Networks Holding Corporation (RMGN) Critical Comparison
RMG Networks Holding Corporation (NASDAQ: RMGN) and COMSCORE (NASDAQ:SCOR) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, risk, profitabiliy, analyst recommendations and institutional ownership.
This table compares RMG Networks Holding Corporation and COMSCORE’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|RMG Networks Holding Corporation||-12.50%||-53.60%||-17.83%|
This is a summary of recent ratings and recommmendations for RMG Networks Holding Corporation and COMSCORE, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|RMG Networks Holding Corporation||0||0||1||0||3.00|
RMG Networks Holding Corporation currently has a consensus price target of $1.00, indicating a potential upside of 47.06%. COMSCORE has a consensus price target of $31.80, indicating a potential upside of 18.00%. Given RMG Networks Holding Corporation’s stronger consensus rating and higher probable upside, analysts plainly believe RMG Networks Holding Corporation is more favorable than COMSCORE.
Institutional & Insider Ownership
9.6% of RMG Networks Holding Corporation shares are owned by institutional investors. 24.5% of RMG Networks Holding Corporation shares are owned by insiders. Comparatively, 4.9% of COMSCORE shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Earnings and Valuation
This table compares RMG Networks Holding Corporation and COMSCORE’s top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|RMG Networks Holding Corporation||$37.90 million||0.80||-$1.42 million||N/A||N/A|
|COMSCORE||$368.82 million||2.85||$37.14 million||($0.21)||-128.33|
COMSCORE has higher revenue and earnings than RMG Networks Holding Corporation.
Risk & Volatility
RMG Networks Holding Corporation has a beta of 0.56, meaning that its share price is 44% less volatile than the S&P 500. Comparatively, COMSCORE has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500.
COMSCORE beats RMG Networks Holding Corporation on 7 of the 11 factors compared between the two stocks.
comScore, Inc. is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The Company measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The Company’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The Company’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials.
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