Twitter (NYSE: TWTR) and LinkedIn Corp (NYSE:LNKD) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, institutional ownership, earnings, valuation and profitabiliy.

Earnings & Valuation

This table compares Twitter and LinkedIn Corp’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Twitter $2.48 billion 5.27 $85.17 million ($0.62) -29.06
LinkedIn Corp N/A N/A N/A ($1.24) -158.03

Twitter has higher revenue and earnings than LinkedIn Corp. LinkedIn Corp is trading at a lower price-to-earnings ratio than Twitter, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Twitter has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500. Comparatively, LinkedIn Corp has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations for Twitter and LinkedIn Corp, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Twitter 15 21 5 0 1.76
LinkedIn Corp 0 9 0 0 2.00

Twitter presently has a consensus price target of $15.60, suggesting a potential downside of 13.43%. LinkedIn Corp has a consensus price target of $199.00, suggesting a potential upside of 1.55%. Given LinkedIn Corp’s stronger consensus rating and higher probable upside, analysts plainly believe LinkedIn Corp is more favorable than Twitter.

Profitability

This table compares Twitter and LinkedIn Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Twitter -17.67% -4.23% -2.89%
LinkedIn Corp 0.95% 0.72% 0.49%

Institutional and Insider Ownership

47.2% of Twitter shares are owned by institutional investors. Comparatively, 64.0% of LinkedIn Corp shares are owned by institutional investors. 10.8% of Twitter shares are owned by company insiders. Comparatively, 12.7% of LinkedIn Corp shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

LinkedIn Corp beats Twitter on 8 of the 11 factors compared between the two stocks.

About Twitter

Twitter, Inc. offers products and services for users, advertisers, developers and data partners. The Company’s products and services include Twitter, Periscope, Promoted Tweets, Promoted Accounts and Promoted Trends. Its Twitter is a platform for public self-expression and conversation in real time. Periscope broadcasts can also be viewed through Twitter and on desktop or mobile Web browser. Its Promoted Products enable its advertisers to promote their brands, products and services, amplify their visibility and reach, and extend the conversation around their advertising campaigns. Promoted Accounts appear in the same format and place as accounts suggested by its Who to Follow recommendation engine, or in some cases, in Tweets in a user’s timeline. Promoted Trends appear at the top of the list of trending topics for an entire day in a particular country or on a global basis. Its MoPub is a mobile-focused advertising exchange. Twitter Audience Platform is an advertising offering.

About LinkedIn Corp

LinkedIn Corporation (LinkedIn) is a professional network on the Internet with approximately 400 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. It offers approximately three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. Its solutions include Free Solutions and Monetized Solutions. Its Free Solutions include Stay Connected and Informed, and Advance My Career. The Company’s Monetized Solutions include Talent Solutions, which includes Hiring, and Learning and Development, Marketing Solutions and Premium Subscriptions.

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