HNI Corporation (NYSE: HNI) and RealD (NYSE:RLD) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, profitabiliy, valuation and analyst recommendations.

Analyst Ratings

This is a summary of recent ratings and recommmendations for HNI Corporation and RealD, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HNI Corporation 1 2 1 0 2.00
RealD 0 0 0 0 N/A

HNI Corporation currently has a consensus price target of $47.00, indicating a potential upside of 17.41%. Given HNI Corporation’s higher possible upside, research analysts clearly believe HNI Corporation is more favorable than RealD.


This table compares HNI Corporation and RealD’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HNI Corporation 3.60% 23.02% 8.71%
RealD -8.50% -11.24% -6.77%


HNI Corporation pays an annual dividend of $1.14 per share and has a dividend yield of 2.8%. RealD does not pay a dividend. HNI Corporation pays out 65.9% of its earnings in the form of a dividend. RealD has raised its dividend for 5 consecutive years.

Earnings and Valuation

This table compares HNI Corporation and RealD’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
HNI Corporation $2.18 billion 0.81 $241.16 million $1.73 23.14
RealD N/A N/A N/A N/A N/A

HNI Corporation has higher revenue and earnings than RealD.

Institutional & Insider Ownership

69.9% of HNI Corporation shares are owned by institutional investors. 5.2% of HNI Corporation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


HNI Corporation beats RealD on 9 of the 11 factors compared between the two stocks.

About HNI Corporation

HNI Corporation is a provider of office furniture and hearth products. The Company’s office furniture products include panel-based and freestanding furniture systems, seating, storage and tables. The Company’s segments include office furniture and hearth products. The office furniture segment manufactures and markets a line of metal and wood commercial and home office furniture, which includes storage products, desks, credenzas, chairs, tables, bookcases, freestanding office partitions, and panel systems and other related products. The hearth products segment manufactures and markets a line of gas, electric, wood and biomass burning fireplaces, inserts, stoves, facings and accessories, principally for the home. It offers hearth products under various brands, such as Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman Stove, Vermont Castings and PelPro. Its office furniture products are sold under various brands, such as HON, OFM, basyx by HON, Lamex and ERGO.

About RealD

RealD Inc. (RealD) is a licensor of three dimensional (3D) and other visual technologies. The Company’s property portfolio is used in applications that enable a viewing experience in the theater, the home and elsewhere. The Company licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. The Company operates in three segments: cinema, consumer electronics and professional. It also provides certain of its technologies to consumer electronics manufacturers and content distributors. It licenses 3D technologies for use in professional and other non-theatrical applications. The Company’s visual technology is used in different applications and businesses, including entertainment, consumer electronics, education, aerospace, defense and healthcare. As of March 31, 2015, the Company’s RealD Cinema Systems were deployed on approximately 26,700 theater screens in 70 countries.

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