IMPINJ (NYSE: PI) and SuperCom (NASDAQ:SPCB) are both small-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitabiliy, institutional ownership, risk, analyst recommendations and earnings.

Profitability

This table compares IMPINJ and SuperCom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IMPINJ -6.81% -6.95% -5.18%
SuperCom N/A N/A N/A

Analyst Recommendations

This is a summary of recent ratings for IMPINJ and SuperCom, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IMPINJ 0 2 5 0 2.71
SuperCom 0 1 1 0 2.50

IMPINJ presently has a consensus target price of $41.43, suggesting a potential downside of 19.45%. SuperCom has a consensus target price of $4.50, suggesting a potential upside of 35.95%. Given SuperCom’s higher probable upside, analysts clearly believe SuperCom is more favorable than IMPINJ.

Valuation & Earnings

This table compares IMPINJ and SuperCom’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
IMPINJ $122.38 million 8.67 $2.41 million N/A N/A
SuperCom $22.49 million 2.20 -$19.77 million N/A N/A

IMPINJ has higher revenue and earnings than SuperCom.

Insider & Institutional Ownership

20.9% of SuperCom shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

IMPINJ Company Profile

Impinj, Inc. is a provider of RAIN radio frequency identification (RFID) solutions. The Company sells a platform that includes endpoint integrated circuits (ICs), reader ICs, readers and gateways that enable wireless connectivity to everyday items, and software that delivers Item Intelligence from endpoint reads. The Impinj Platform connects billions of everyday items, such as apparel, medical supplies, automobile parts, drivers’ licenses, food and luggage to applications, such as inventory management, patient safety, asset tracking and item authentication, delivering real-time information to businesses about items they create, manage, transport and sell. The Impinj Platform wirelessly delivers information about these items’ identity, location and authenticity, or Item Intelligence, to the digital world.

SuperCom Company Profile

SuperCom Ltd is a provider of traditional and digital identity solutions, providing safety, identification, tracking and security products to governments, and private and public organizations throughout the world. Through its e-government platforms and solutions for traditional and biometrics enrollment, personalization, issuance and border control services, the Company enables governments and national agencies to design and issue multi-identification documents and digital identity solutions to their citizens and visitors. Its Machine to Machine solutions identify, track and monitor people or objects in real time, enabling its customers to detect unauthorized movement of people, vehicles and other monitored objects. Its SFS products and solutions include SuperPay Suite, PureMoney Suite, SuperPOS, SafeMoney for Smartphones and PowaPOS. Its other offerings include RFID and Mobile PureRF suite, domestic violence victim protection system and PureProtect application, among others.

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