Baozun Inc (NASDAQ:BZUN) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research report issued to clients and investors on Tuesday.

According to Zacks, “Baozun Inc. offers digital and e-commerce service primarily in China. The Company’s services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. Baozun Inc. is based in SHANGHAI, China. “

Several other analysts have also weighed in on BZUN. Bank of America Corporation reiterated a “buy” rating and set a $26.00 target price (up from $18.70) on shares of Baozun in a research report on Monday, May 15th. BidaskClub upgraded shares of Baozun from a “hold” rating to a “buy” rating in a research report on Saturday.

Baozun (NASDAQ BZUN) traded up 1.91% during midday trading on Tuesday, reaching $27.20. 2,165,738 shares of the company traded hands. Baozun has a 12 month low of $6.71 and a 12 month high of $27.98.

Baozun (NASDAQ:BZUN) last issued its earnings results on Tuesday, May 16th. The technology company reported $0.07 earnings per share for the quarter, missing the consensus estimate of $0.08 by $0.01. Baozun had a net margin of 1.38% and a return on equity of 2.68%. The business had revenue of $804.90 million for the quarter, compared to analyst estimates of $802.98 million. During the same quarter last year, the firm posted $0.04 earnings per share. Baozun’s revenue was up 20.5% on a year-over-year basis. Equities research analysts expect that Baozun will post $0.70 earnings per share for the current fiscal year.

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Several hedge funds have recently modified their holdings of BZUN. Guggenheim Capital LLC acquired a new stake in shares of Baozun during the fourth quarter valued at $410,000. Macquarie Group Ltd. acquired a new stake in shares of Baozun during the fourth quarter valued at $16,064,000. First Trust Advisors LP raised its stake in shares of Baozun by 37.3% in the first quarter. First Trust Advisors LP now owns 106,370 shares of the technology company’s stock valued at $1,589,000 after buying an additional 28,909 shares during the period. Sei Investments Co. raised its stake in shares of Baozun by 24.3% in the first quarter. Sei Investments Co. now owns 7,024 shares of the technology company’s stock valued at $105,000 after buying an additional 1,373 shares during the period. Finally, Pioneer Investment Management Inc. acquired a new stake in shares of Baozun during the first quarter valued at $2,450,000. Institutional investors and hedge funds own 25.47% of the company’s stock.

About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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