FBL Financial Group (NYSE: FFG) and The Phoenix Companies (NYSE:PNX) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitabiliy, valuation, analyst recommendations, earnings, risk and dividends.


This table compares FBL Financial Group and The Phoenix Companies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FBL Financial Group 14.78% 8.65% 1.11%
The Phoenix Companies -10.34% -121.92% -0.83%

Analyst Recommendations

This is a summary of current ratings and target prices for FBL Financial Group and The Phoenix Companies, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FBL Financial Group 1 0 0 0 1.00
The Phoenix Companies 0 0 0 0 N/A


FBL Financial Group pays an annual dividend of $1.76 per share and has a dividend yield of 2.7%. The Phoenix Companies does not pay a dividend. FBL Financial Group pays out 41.0% of its earnings in the form of a dividend. The Phoenix Companies has increased its dividend for 4 consecutive years.

Institutional & Insider Ownership

29.3% of FBL Financial Group shares are held by institutional investors. 0.6% of FBL Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares FBL Financial Group and The Phoenix Companies’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
FBL Financial Group $728.67 million 2.23 $173.93 million $4.29 15.23
The Phoenix Companies N/A N/A N/A N/A N/A

FBL Financial Group has higher revenue and earnings than The Phoenix Companies.


FBL Financial Group beats The Phoenix Companies on 7 of the 9 factors compared between the two stocks.

FBL Financial Group Company Profile

FBL Financial Group, Inc. sells individual life insurance and annuity products under the brand name of Farm Bureau Financial Services. The Company’s segments are Annuity Segment, which sells a variety of traditional annuity products; Life Insurance Segment, which sells a range of traditional and universal life insurance products, and Corporate and Other segment, which provides various support operations, corporate capital and other product lines. It also offers life and annuity products through its subsidiary, Greenfields Life Insurance Company. Its other subsidiaries support various functional areas and affiliates by providing investment advisory and marketing and distribution services. It manages all aspects of two Farm Bureau affiliated property-casualty insurance companies, Farm Bureau Property & Casualty Insurance Company and Western Agricultural Insurance Company.

The Phoenix Companies Company Profile

The Phoenix Companies, Inc. (Phoenix) is a holding company. The Company’s operating subsidiaries provide life insurance and annuity products through independent agents and financial advisors. Phoenix operates through two segments: Life and Annuity, and Saybrus. The Life and Annuity segment includes individual life insurance and annuity products, including its closed block. The Saybrus segment provides dedicated life insurance and other consulting services to financial advisors in partner companies, as well as support for sales of Phoenix’s product line through independent distribution organizations. Its Annuities products include Fixed Indexed Annuities, Fixed Annuities, Single Premium Immediate Annuities and Variable Annuities. Its Life Insurance products include Whole Life, Universal Life, Indexed Universal Life, Variable Universal Life and Term. Its target markets consist of middle market, and mass affluent families and individuals planning for or living in retirement.

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