Harley-Davidson, Inc. (NYSE:HOG) was downgraded by investment analysts at Sandler O’Neill from an “outperform” rating to a “market perform” rating in a research report issued on Wednesday. They presently have a $55.00 price target on the stock, down from their prior price target of $62.00. Sandler O’Neill’s target price suggests a potential upside of 9.24% from the stock’s current price.

Several other brokerages have also commented on HOG. Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research report on Friday, March 17th. Raymond James Financial, Inc. upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a research report on Wednesday, April 12th. DA Davidson upgraded shares of Harley-Davidson from an “underperform” rating to a “market perform” rating in a research report on Wednesday, April 12th. Royal Bank Of Canada boosted their target price on shares of Harley-Davidson from $58.00 to $60.00 and gave the stock a “sector perform” rating in a research report on Wednesday, April 5th. Finally, Jefferies Group LLC restated a “hold” rating and set a $49.00 target price on shares of Harley-Davidson in a research report on Thursday, April 6th. Twenty-one analysts have rated the stock with a hold rating and six have issued a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and a consensus target price of $56.06.

Shares of Harley-Davidson (NYSE HOG) traded down 3.15% during mid-day trading on Wednesday, reaching $50.35. 5,880,390 shares of the company were exchanged. Harley-Davidson has a 12 month low of $47.03 and a 12 month high of $63.40. The stock has a market capitalization of $8.86 billion, a P/E ratio of 14.36 and a beta of 0.86. The stock has a 50 day moving average price of $53.81 and a 200-day moving average price of $57.40.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, April 18th. The company reported $1.05 earnings per share for the quarter, beating analysts’ consensus estimates of $1.02 by $0.03. Harley-Davidson had a net margin of 12.50% and a return on equity of 31.69%. The firm had revenue of $1.33 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same period last year, the firm posted $1.36 EPS. Harley-Davidson’s quarterly revenue was down 15.7% on a year-over-year basis. Analysts predict that Harley-Davidson will post $3.75 earnings per share for the current year.

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A number of hedge funds and other institutional investors have recently made changes to their positions in HOG. Independent Advisor Alliance increased its position in shares of Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares during the last quarter. Wayne Hummer Investments L.L.C. purchased a new position in shares of Harley-Davidson during the first quarter valued at $200,000. Stokes & Hubbell Capital Management LLC purchased a new position in shares of Harley-Davidson during the first quarter valued at $201,000. Putnam Investments LLC purchased a new position in shares of Harley-Davidson during the fourth quarter valued at $204,000. Finally, Appleton Group LLC purchased a new position in shares of Harley-Davidson during the first quarter valued at $210,000. 84.95% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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