Sonic Automotive (NYSE: SAH) and Camping World Holdings (NYSE:CWH) are both small-cap retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitabiliy, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

Institutional and Insider Ownership

63.8% of Sonic Automotive shares are held by institutional investors. Comparatively, 86.3% of Camping World Holdings shares are held by institutional investors. 30.3% of Sonic Automotive shares are held by insiders. Comparatively, 66.6% of Camping World Holdings shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings for Sonic Automotive and Camping World Holdings, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sonic Automotive 0 3 1 0 2.25
Camping World Holdings 0 1 9 0 2.90

Sonic Automotive presently has a consensus price target of $23.67, suggesting a potential upside of 20.75%. Camping World Holdings has a consensus price target of $32.22, suggesting a potential upside of 0.13%. Given Sonic Automotive’s higher probable upside, equities analysts plainly believe Sonic Automotive is more favorable than Camping World Holdings.

Dividends

Sonic Automotive pays an annual dividend of $0.20 per share and has a dividend yield of 1.0%. Camping World Holdings pays an annual dividend of $0.32 per share and has a dividend yield of 1.0%. Sonic Automotive pays out 11.6% of its earnings in the form of a dividend.

Earnings & Valuation

This table compares Sonic Automotive and Camping World Holdings’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Sonic Automotive $9.78 billion 0.09 $299.99 million $1.72 11.40
Camping World Holdings $3.61 billion 0.17 $321.10 million N/A N/A

Camping World Holdings has higher revenue, but lower earnings than Sonic Automotive.

Profitability

This table compares Sonic Automotive and Camping World Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sonic Automotive 0.80% 12.03% 2.38%
Camping World Holdings N/A N/A N/A

Summary

Camping World Holdings beats Sonic Automotive on 7 of the 13 factors compared between the two stocks.

About Sonic Automotive

Sonic Automotive, Inc. is an automotive retailer in the United States. The Company’s operating segments include Franchised Dealerships and EchoPark. Its Franchised Dealerships segment consists of retail automotive franchises that sell new vehicles and buy and sell used vehicles, sell replacement parts, perform vehicle repair and maintenance services, and arrange finance and insurance products. The EchoPark segment consists of standalone specialty retail locations that provide customers an opportunity to search, buy, service, finance and sell pre-owned vehicles. Its franchised dealerships provide services, including sales of both new and used cars, and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services (collectively, Fixed Operations), and arrangement of extended warranties, service contracts, financing, insurance and other aftermarket products (collectively, F&I) for its customers.

About Camping World Holdings

Camping World Holdings, Inc. is a provider of a portfolio of services, protection plans, products and resources for recreational vehicle (RV) enthusiasts. The Company operates through two segments: Consumer Services and Plans, and Retail. Within the Consumer Services and Plans segment, the Company derives revenue from the sale of the offerings, including emergency roadside assistance; property and casualty insurance programs; travel assist programs; extended vehicle service contracts; co branded credit cards; vehicle financing and refinancing; club memberships, and publications and directories. Within the Retail segment, it derives revenue from the sale of the products, including new vehicles; used vehicles; parts and service, including RV accessories and supplies, and finance and insurance. The Company provides its offerings through its two brands: Good Sam and Camping World. Its Camping World brand operates a network of RV centric retail locations in the United States.

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