Everyday Health (NYSE: EVDY) and TransUnion (NYSE:TRU) are both industrials companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitabiliy, risk and valuation.

Volatility & Risk

Everyday Health has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, TransUnion has a beta of 0.59, indicating that its stock price is 41% less volatile than the S&P 500.

Valuation & Earnings

This table compares Everyday Health and TransUnion’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Everyday Health N/A N/A N/A ($0.93) -11.29
TransUnion $1.75 billion 4.62 $600.40 million $0.91 48.69

TransUnion has higher revenue and earnings than Everyday Health. Everyday Health is trading at a lower price-to-earnings ratio than TransUnion, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations for Everyday Health and TransUnion, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Everyday Health 0 4 0 0 2.00
TransUnion 0 1 6 0 2.86

Everyday Health currently has a consensus price target of $10.63, indicating a potential upside of 1.19%. TransUnion has a consensus price target of $43.86, indicating a potential downside of 1.02%. Given Everyday Health’s higher possible upside, equities research analysts clearly believe Everyday Health is more favorable than TransUnion.

Institutional and Insider Ownership

73.1% of Everyday Health shares are owned by institutional investors. 19.8% of Everyday Health shares are owned by insiders. Comparatively, 2.1% of TransUnion shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Everyday Health and TransUnion’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Everyday Health -9.73% -14.40% -6.75%
TransUnion 9.71% 19.14% 5.78%

Summary

TransUnion beats Everyday Health on 7 of the 11 factors compared between the two stocks.

Everyday Health Company Profile

Everyday Health, Inc., formerly Waterfront Media Inc., operates a digital marketing and communications platform for healthcare marketers that want to engage with consumers and healthcare professionals. The Company’s platform combines content from brands, data and analytics. The Company’s segment is providing digital health marketing and communications solutions. The Company’s flagship brand, Everyday Health, is a health information portal that provides consumers with actionable health information intended to empower users to manage their health and wellness. The Company’s flagship professional property, MedPage Today, includes a team of approximately 30 journalists, including editors, reporters and videographers, and provides clinical news based on research findings published in peer-reviewed medical journals, as well as research reported at various medical conferences around the world.

TransUnion Company Profile

TransUnion is a risk and information solutions provider to businesses and consumers. The Company provides consumer reports, risk scores, analytical services and decision capabilities to businesses. The Company operates through three segments: U.S. Information Services (USIS), International and Consumer Interactive. The USIS segment provides consumer reports, risk scores, analytical services and decisioning capabilities to businesses. The International segment provides services similar to its USIS segment to businesses in select regions outside the United States. The Consumer Interactive segment offers solutions that help consumers manage their personal finances and take precautions against identity theft. Businesses uses its solutions for their process workflows to assess consumer ability to pay for services, measure and manage debt portfolio risk, collect debt, verify consumer identities and investigate potential fraud.

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