ShoreTel (NASDAQ: SHOR) and magicJack VocalTec (NASDAQ:CALL) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, risk, profitabiliy and institutional ownership.


This table compares ShoreTel and magicJack VocalTec’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ShoreTel -3.43% -1.15% -0.69%
magicJack VocalTec -18.73% 21.85% 6.71%

Institutional and Insider Ownership

87.2% of ShoreTel shares are owned by institutional investors. Comparatively, 50.4% of magicJack VocalTec shares are owned by institutional investors. 4.0% of ShoreTel shares are owned by company insiders. Comparatively, 2.3% of magicJack VocalTec shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk & Volatility

ShoreTel has a beta of 1.3, suggesting that its stock price is 30% more volatile than the S&P 500. Comparatively, magicJack VocalTec has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500.

Earnings and Valuation

This table compares ShoreTel and magicJack VocalTec’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
ShoreTel $356.63 million 1.10 $10.14 million ($0.17) -33.82
magicJack VocalTec $96.90 million 1.18 $11.62 million ($1.13) -6.33

magicJack VocalTec has higher revenue, but lower earnings than ShoreTel. ShoreTel is trading at a lower price-to-earnings ratio than magicJack VocalTec, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent recommendations and price targets for ShoreTel and magicJack VocalTec, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ShoreTel 0 1 2 0 2.67
magicJack VocalTec 0 0 0 0 N/A

ShoreTel presently has a consensus price target of $10.00, indicating a potential upside of 73.91%. Given ShoreTel’s higher possible upside, equities analysts plainly believe ShoreTel is more favorable than magicJack VocalTec.


ShoreTel beats magicJack VocalTec on 8 of the 12 factors compared between the two stocks.

About ShoreTel

ShoreTel, Inc. is a provider of business communication solutions. The Company is engaged in the design, development, marketing and sale of business communication solutions. The Company is focused on the small and medium sized businesses seeking a unified communications (UC) solution allowing them to communicate anytime, anyplace and through any device they chose. The Company provides this to the market through two solutions: ShoreTel Connect, its UC solution, and Contact Center offering and ShoreTel Summit, its platform for developers and integrators. ShoreTel Connect delivers a featured UC solution and applications, such as mobility, collaboration and workgroups. ShoreTel Connect offers three different delivery models, including cloud, onsite and hybrid. Connect Cloud provides a hosted voice solution to its customers. Connect OnSite provides its customers the ability to own and operate their equipment. Connect Hybrid enables its customers to use both its cloud and onsite offerings.

About magicJack VocalTec

magicJack VocalTec Ltd. and its subsidiaries is a cloud communications company. The Company provides magicJack devices and other magicJack products and services. The Company also provides additional products and services, which include voice applications on smart phones, as well as the magicJack PLUS, magicJack GO and magicJack EXPRESS, which are updated versions of the magicJack device that have their own central processing unit (CPU) and can connect a regular phone directly to the users broadband modem/router and function as a standalone phone without using a computer. The Company’s products and services allow users to make and/or receive free telephone calls to and from anywhere in the world where the customer has broadband access to the Internet, and allows customers to make free calls back to the United States and Canada from anywhere legally permitted in the world.

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