SuperCom (NASDAQ: SPCB) and IMPINJ (NYSE:PI) are both small-cap industrial products companies, but which is the superior investment? We will compare the two companies based on the strength of their profitabiliy, valuation, analyst recommendations, dividends, institutional ownership, risk and earnings.

Analyst Ratings

This is a breakdown of recent ratings and price targets for SuperCom and IMPINJ, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SuperCom 0 1 1 0 2.50
IMPINJ 0 2 5 0 2.71

SuperCom currently has a consensus target price of $4.50, indicating a potential upside of 29.31%. IMPINJ has a consensus target price of $41.43, indicating a potential downside of 20.95%. Given SuperCom’s higher probable upside, equities analysts plainly believe SuperCom is more favorable than IMPINJ.

Insider and Institutional Ownership

20.9% of SuperCom shares are held by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares SuperCom and IMPINJ’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SuperCom N/A N/A N/A
IMPINJ -6.81% -6.95% -5.18%

Earnings & Valuation

This table compares SuperCom and IMPINJ’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
SuperCom $22.49 million 2.31 -$19.77 million N/A N/A
IMPINJ $122.38 million 8.84 $2.41 million N/A N/A

IMPINJ has higher revenue and earnings than SuperCom.

About SuperCom

SuperCom Ltd is a provider of traditional and digital identity solutions, providing safety, identification, tracking and security products to governments, and private and public organizations throughout the world. Through its e-government platforms and solutions for traditional and biometrics enrollment, personalization, issuance and border control services, the Company enables governments and national agencies to design and issue multi-identification documents and digital identity solutions to their citizens and visitors. Its Machine to Machine solutions identify, track and monitor people or objects in real time, enabling its customers to detect unauthorized movement of people, vehicles and other monitored objects. Its SFS products and solutions include SuperPay Suite, PureMoney Suite, SuperPOS, SafeMoney for Smartphones and PowaPOS. Its other offerings include RFID and Mobile PureRF suite, domestic violence victim protection system and PureProtect application, among others.


Impinj, Inc. is a provider of RAIN radio frequency identification (RFID) solutions. The Company sells a platform that includes endpoint integrated circuits (ICs), reader ICs, readers and gateways that enable wireless connectivity to everyday items, and software that delivers Item Intelligence from endpoint reads. The Impinj Platform connects billions of everyday items, such as apparel, medical supplies, automobile parts, drivers’ licenses, food and luggage to applications, such as inventory management, patient safety, asset tracking and item authentication, delivering real-time information to businesses about items they create, manage, transport and sell. The Impinj Platform wirelessly delivers information about these items’ identity, location and authenticity, or Item Intelligence, to the digital world.

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