NewBridge Bancorp (NASDAQ: NBBC) and Royal Bank Scotland PLC (The) (NYSE:RBS) are both financials companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, profitabiliy, valuation, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for NewBridge Bancorp and Royal Bank Scotland PLC (The), as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NewBridge Bancorp 0 0 1 0 3.00
Royal Bank Scotland PLC (The) 4 6 4 0 2.00

NewBridge Bancorp currently has a consensus target price of $9.00, suggesting a potential downside of 17.66%. Given NewBridge Bancorp’s stronger consensus rating and higher possible upside, equities research analysts clearly believe NewBridge Bancorp is more favorable than Royal Bank Scotland PLC (The).

Insider and Institutional Ownership

0.4% of Royal Bank Scotland PLC (The) shares are owned by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings and Valuation

This table compares NewBridge Bancorp and Royal Bank Scotland PLC (The)’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
NewBridge Bancorp N/A N/A N/A N/A N/A
Royal Bank Scotland PLC (The) $16.21 billion 2.40 -$7.74 billion ($1.31) -5.03

NewBridge Bancorp has higher revenue, but lower earnings than Royal Bank Scotland PLC (The).

Profitability

This table compares NewBridge Bancorp and Royal Bank Scotland PLC (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
NewBridge Bancorp 12.68% 5.25% 0.49%
Royal Bank Scotland PLC (The) -35.72% 4.73% 0.30%

Summary

NewBridge Bancorp beats Royal Bank Scotland PLC (The) on 5 of the 8 factors compared between the two stocks.

About NewBridge Bancorp

NewBridge Bancorp is a bank holding company. The Bank, through its banking subsidiary, NewBridge Bank and its branch network, provides a range of banking products to small to medium-sized businesses and retail clients in its market areas. The Bank provides services, which include interest-bearing and noninterest-bearing demand deposit accounts, certificates of deposits, individual retirement accounts, overdraft protection, personal and corporate trust services, safe deposit boxes, online banking, corporate cash management, brokerage, financial planning and asset management, and secured and unsecured loans. The Bank’s deposit products include noninterest-bearing checking accounts, interest-bearing checking accounts, money market accounts, certificates of deposit and individual retirement accounts. Its primary lending products are commercial, real estate and consumer loans.

About Royal Bank Scotland PLC (The)

The Royal Bank of Scotland Group plc (RBS) is a banking and financial services company. The Company provides a range of products and services to personal, commercial, corporate and institutional customers, through its subsidiaries, The Royal Bank of Scotland plc and National Westminster Bank Plc (NatWest), as well as through other brands, including Ulster Bank and Coutts. The Company’s segments include Personal & Business Banking (PBB), Commercial & Private Banking (CPB), NatWest Markets (NWM), Capital Resolution, Williams & Glyn (W&G), and Central items & other. The Company’s products and services include banking and risk management, such as payments, insurance and liquidity management; personal lending, including personal loans and credit cards; deposits, such as current accounts and savings accounts; investments, such as portfolio management and unitized funds; commercial lending, including business lending, and capital markets, including rates, currencies and financing.

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