Shutterfly (NASDAQ: SFLY) and Kirkland’s (NASDAQ:KIRK) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitabiliy, risk and dividends.

Insider and Institutional Ownership

89.3% of Kirkland’s shares are held by institutional investors. 5.7% of Shutterfly shares are held by company insiders. Comparatively, 7.8% of Kirkland’s shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Shutterfly and Kirkland’s’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Shutterfly $1.14 billion 1.44 $140.04 million $0.31 156.61
Kirkland’s $597.26 million 0.26 $39.26 million $0.54 18.04

Shutterfly has higher revenue and earnings than Kirkland’s. Kirkland’s is trading at a lower price-to-earnings ratio than Shutterfly, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Shutterfly has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Comparatively, Kirkland’s has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and price targets for Shutterfly and Kirkland’s, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Shutterfly 0 5 4 0 2.44
Kirkland’s 0 1 2 1 3.00

Shutterfly currently has a consensus price target of $53.11, suggesting a potential upside of 9.39%. Kirkland’s has a consensus price target of $14.17, suggesting a potential upside of 45.45%. Given Kirkland’s’ stronger consensus rating and higher possible upside, analysts plainly believe Kirkland’s is more favorable than Shutterfly.


This table compares Shutterfly and Kirkland’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Shutterfly 1.06% 3.29% 1.61%
Kirkland’s 1.46% 6.90% 3.35%


Kirkland’s beats Shutterfly on 10 of the 15 factors compared between the two stocks.

About Shutterfly

Shutterfly, Inc. is an online manufacturer and retailer of personalized products and services. The Company focuses on helping consumers manage their memories through the medium of photography. The Company’s segments are Consumer and Shutterfly Business Solutions (SBS). The Consumer segment offers photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints and statement gifts. The SBS segment includes printing and shipping of direct marketing and other variable data print products and formats. The Company provides a range of personalized photo-based products and services that enables the consumers to upload, edit, organize, find, share, create, print, and preserve their memories in a thoughtful manner. The Company’s brands include Shutterfly, Tiny Prints, Wedding Paper Divas, MyPublisher, BorrowLenses and Groovebook. The Company has its production facilities in Fort Mill, South Carolina; Shakopee, Minnesota, and Tempe, Arizona.

About Kirkland’s

Kirkland’s, Inc. is a specialty retailer of home decor and gifts in the United States. The Company’s merchandise categories include wall decor, art, mirrors, lamps, decorative accessories, accent furniture, textiles, fragrance and accessories, frames, housewares, impulse and personal accessories, outdoor living and artificial floral products. The Company’s stores also offer a range of holiday merchandise during seasonal periods, as well as items carried throughout the year suitable for gift-giving. The Company’s average stores generally carry approximately 4,700 Stock Keeping Units (SKUs). The Company’s stores operate under various names, such as Kirkland’s, Kirkland’s Home, Kirkland’s Home Outlet, Kirkland’s Outlet and The Kirkland Collection. It operates approximately 380 stores in over 30 states, as well as an e-commerce enabled Website, Its stores’ locations include Texas, Florida, California, Georgia, North Carolina, Alabama, Arizona, Virginia and Ohio.

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