Brightcove Inc. (NASDAQ:BCOV)‘s stock had its “hold” rating reissued by Northland Securities in a note issued to investors on Friday. They presently have a $7.00 price target on the software maker’s stock. Northland Securities’ price objective would suggest a potential upside of 6.06% from the stock’s current price.

A number of other equities research analysts also recently commented on BCOV. B. Riley downgraded shares of Brightcove to a “neutral” rating and set a $5.50 price objective on the stock. in a research report on Wednesday, May 10th. ValuEngine downgraded shares of Brightcove from a “hold” rating to a “sell” rating in a research report on Friday, June 2nd. Stifel Nicolaus dropped their target price on shares of Brightcove from $13.00 to $10.50 and set a “buy” rating on the stock in a research report on Monday, May 15th. TheStreet downgraded shares of Brightcove from a “c-” rating to a “d+” rating in a research report on Tuesday, May 9th. Finally, Zacks Investment Research downgraded shares of Brightcove from a “hold” rating to a “strong sell” rating in a research report on Tuesday, April 18th. Two research analysts have rated the stock with a sell rating, two have issued a hold rating and two have issued a buy rating to the stock. The stock has a consensus rating of “Hold” and a consensus target price of $10.40.

Shares of Brightcove (BCOV) traded down 2.22% during midday trading on Friday, reaching $6.60. 446,880 shares of the company’s stock traded hands. The firm’s 50-day moving average price is $6.29 and its 200 day moving average price is $7.36. The stock’s market capitalization is $222.97 million. Brightcove has a 1-year low of $5.40 and a 1-year high of $13.80.

Brightcove (NASDAQ:BCOV) last announced its quarterly earnings data on Thursday, May 4th. The software maker reported ($0.13) EPS for the quarter, missing the Zacks’ consensus estimate of ($0.09) by $0.04. Brightcove had a negative net margin of 8.88% and a negative return on equity of 12.25%. The firm had revenue of $37.60 million during the quarter, compared to analysts’ expectations of $37.38 million. During the same period in the prior year, the company posted $0.02 earnings per share. The company’s revenue for the quarter was up 3.6% on a year-over-year basis. On average, equities analysts predict that Brightcove will post ($0.26) earnings per share for the current fiscal year.

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Several hedge funds and other institutional investors have recently bought and sold shares of BCOV. Russell Investments Group Ltd. bought a new position in Brightcove during the fourth quarter worth approximately $119,000. Parametric Portfolio Associates LLC increased its position in Brightcove by 14.0% in the first quarter. Parametric Portfolio Associates LLC now owns 17,819 shares of the software maker’s stock worth $159,000 after buying an additional 2,183 shares during the period. Citadel Advisors LLC increased its position in Brightcove by 212.1% in the first quarter. Citadel Advisors LLC now owns 18,167 shares of the software maker’s stock worth $162,000 after buying an additional 34,367 shares during the period. American International Group Inc. increased its position in Brightcove by 7.1% in the first quarter. American International Group Inc. now owns 18,452 shares of the software maker’s stock worth $164,000 after buying an additional 1,223 shares during the period. Finally, State Board of Administration of Florida Retirement System increased its position in Brightcove by 21.8% in the fourth quarter. State Board of Administration of Florida Retirement System now owns 23,154 shares of the software maker’s stock worth $186,000 after buying an additional 4,148 shares during the period. 74.74% of the stock is currently owned by hedge funds and other institutional investors.

Brightcove Company Profile

Brightcove Inc is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others.

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