Viad Corp (NYSE: VVI) and Quotient Technology (NYSE:QUOT) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitabiliy and analyst recommendations.

Profitability

This table compares Viad Corp and Quotient Technology’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Viad Corp 4.35% 16.45% 7.05%
Quotient Technology -4.95% -3.74% -3.23%

Institutional and Insider Ownership

86.7% of Viad Corp shares are owned by institutional investors. Comparatively, 70.9% of Quotient Technology shares are owned by institutional investors. 2.1% of Viad Corp shares are owned by company insiders. Comparatively, 12.0% of Quotient Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Viad Corp and Quotient Technology’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Viad Corp $1.29 billion 0.78 $141.35 million $2.76 17.86
Quotient Technology $281.72 million 3.66 -$1.31 million ($0.16) -71.25

Viad Corp has higher revenue and earnings than Quotient Technology. Quotient Technology is trading at a lower price-to-earnings ratio than Viad Corp, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and target prices for Viad Corp and Quotient Technology, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viad Corp 0 1 1 0 2.50
Quotient Technology 0 0 7 0 3.00

Viad Corp presently has a consensus price target of $49.25, indicating a potential downside of 0.10%. Quotient Technology has a consensus price target of $15.71, indicating a potential upside of 37.84%. Given Quotient Technology’s stronger consensus rating and higher probable upside, analysts plainly believe Quotient Technology is more favorable than Viad Corp.

Dividends

Viad Corp pays an annual dividend of $0.40 per share and has a dividend yield of 0.8%. Quotient Technology does not pay a dividend. Viad Corp pays out 14.5% of its earnings in the form of a dividend.

Volatility and Risk

Viad Corp has a beta of 0.51, indicating that its share price is 49% less volatile than the S&P 500. Comparatively, Quotient Technology has a beta of 0.06, indicating that its share price is 94% less volatile than the S&P 500.

Summary

Viad Corp beats Quotient Technology on 9 of the 15 factors compared between the two stocks.

Viad Corp Company Profile

Viad Corp is an international experiential services company. The Company operates through two main business groups: GES, which is a live event service provider to some of the visible and influential events and global brands, and Pursuit, which is a collection of destination travel experiences. GES conducts its operations through two geographical segments: GES U.S., which has full-service operations in exhibition market in the United States, including Las Vegas, Nevada; Chicago, Illinois; Orlando, Florida; New York, New York, and Los Angeles, California, and GES International, which had full-service operations at many of the event destinations and venues. In addition, GES offers clients a full suite of audio-visual services. Pursuit is composed of four lines of business: Hospitality (including food and beverage services and retail operations); Attractions (including food and beverage services and retail operations); Transportation, and Travel Planning.

Quotient Technology Company Profile

Quotient Technology Inc. is a provider of digital platform that enables consumer packaged goods (CPG) brands and retailers to engage shoppers through personalized and targeted promotions and media. Through the Company’s platform, CPGs and retailers are able to use online and in-store point-of-sale (POS) shopper data and analytics. The Company’s network includes its Website and mobile properties of its consumer brand, Coupons.com, as well as its other owned and operated properties, and thousands of its publisher partners. In addition, the Company operates its platform, Retailer iQ, on a co-branded or white label basis with its retailer partners, providing them a digital platform to directly engage their shoppers across their Websites, mobile, e-commerce, and social channels. Retailer iQ integrates with retailers’ POS technology and leverages a set of shopper insights, including online behaviors, purchase, and purchase intent data to drive personalized and targeted promotions and media.

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