Keysight Technologies (NYSE: KEYS) and Image Sensing Systems (NASDAQ:ISNS) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, institutional ownership, earnings, profitabiliy, risk and analyst recommendations.

Institutional and Insider Ownership

87.7% of Keysight Technologies shares are held by institutional investors. Comparatively, 15.7% of Image Sensing Systems shares are held by institutional investors. 1.2% of Keysight Technologies shares are held by company insiders. Comparatively, 5.0% of Image Sensing Systems shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Volatility & Risk

Keysight Technologies has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500. Comparatively, Image Sensing Systems has a beta of 0.45, suggesting that its stock price is 55% less volatile than the S&P 500.

Earnings & Valuation

This table compares Keysight Technologies and Image Sensing Systems’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Keysight Technologies $2.95 billion 2.64 $611.00 million $1.96 21.41
Image Sensing Systems $13.99 million 1.42 $1.46 million $0.23 16.74

Keysight Technologies has higher revenue and earnings than Image Sensing Systems. Image Sensing Systems is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings for Keysight Technologies and Image Sensing Systems, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Keysight Technologies 0 2 7 0 2.78
Image Sensing Systems 0 0 0 0 N/A

Keysight Technologies presently has a consensus price target of $45.88, suggesting a potential upside of 9.30%. Given Keysight Technologies’ higher possible upside, equities research analysts clearly believe Keysight Technologies is more favorable than Image Sensing Systems.


This table compares Keysight Technologies and Image Sensing Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Keysight Technologies 11.61% 22.62% 9.03%
Image Sensing Systems 8.41% 19.76% 14.74%


Keysight Technologies beats Image Sensing Systems on 11 of the 13 factors compared between the two stocks.

About Keysight Technologies

Keysight Technologies, Inc. is a measurement company engaged in providing electronic design and test solutions to communications and electronics industries. The Company provides electronic design and test instruments and systems and related software, software design tools and related services that are used in the design, development, manufacture, installation, deployment and operation of electronics equipment. The Company operates through three segments: Communications Solutions Group (CSG), Electronic Industrial Solutions Group (EISG) and Services Solutions Group (SSG). The CSG and EISG segments provide electronic design and test software, instruments, and systems used in the simulation, design, validation, manufacturing, installation and optimization of electronic equipment. The SSG segment provides integrated service solutions, including repair and calibration services, professional services and remanufactured equipment.

About Image Sensing Systems

Image Sensing Systems, Inc. is a provider of software-based products and solutions for the intelligent transportation systems (ITS) industry. The Company develops and markets video and radar processing products for use in traffic, security, police and parking applications, such as intersection control, highway, bridge and tunnel traffic management, venue security, entry control and traffic data collection. The Company operates through two segments: Intersection and Highway. Video products are sold in the Intersection segment. Radar products are sold in the Highway segment. The Company’s family of products, which it markets as Autoscope video or video products (Autoscope) and RTMS radar or radar products (RTMS), provides end users with the tools that manage traffic flow and support driver safety. Its technology analyzes signals from sensors and transmits the information to management systems and controllers or directly to users.

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