FTD Companies (NASDAQ: FTD) and 1-800 FLOWERS.COM (NASDAQ:FLWS) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitabiliy, valuation, dividends, earnings, risk, analyst recommendations and institutional ownership.

Earnings & Valuation

This table compares FTD Companies and 1-800 FLOWERS.COM’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
FTD Companies $1.11 billion 0.49 $106.66 million ($2.78) -7.09
1-800 FLOWERS.COM $1.19 billion 0.53 $76.00 million $0.35 27.72

FTD Companies has higher revenue, but lower earnings than 1-800 FLOWERS.COM. FTD Companies is trading at a lower price-to-earnings ratio than 1-800 FLOWERS.COM, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for FTD Companies and 1-800 FLOWERS.COM, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FTD Companies 0 2 2 0 2.50
1-800 FLOWERS.COM 0 1 7 0 2.88

FTD Companies currently has a consensus target price of $22.00, suggesting a potential upside of 11.68%. 1-800 FLOWERS.COM has a consensus target price of $12.79, suggesting a potential upside of 31.81%. Given 1-800 FLOWERS.COM’s stronger consensus rating and higher probable upside, analysts clearly believe 1-800 FLOWERS.COM is more favorable than FTD Companies.

Profitability

This table compares FTD Companies and 1-800 FLOWERS.COM’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FTD Companies -6.79% 9.32% 4.56%
1-800 FLOWERS.COM 2.10% 10.49% 4.77%

Insider & Institutional Ownership

59.4% of FTD Companies shares are held by institutional investors. Comparatively, 33.6% of 1-800 FLOWERS.COM shares are held by institutional investors. 3.0% of FTD Companies shares are held by insiders. Comparatively, 53.2% of 1-800 FLOWERS.COM shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

FTD Companies has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500. Comparatively, 1-800 FLOWERS.COM has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500.

Summary

1-800 FLOWERS.COM beats FTD Companies on 12 of the 14 factors compared between the two stocks.

About FTD Companies

FTD Companies, Inc. (FTD) is a floral and gifting company. The Company operates through four segments: Consumer, Florist, International and Provide Commerce. Through its Consumer segment, FTD is a direct marketer of floral and gift products for consumers, primarily in the United States and Canada. Through its Florist segment, the Company is a provider of products and services to its floral network members, which include traditional retail florists and other non-florist retail locations, primarily in the United States and Canada. Its International segment consists of Interflora, which operates primarily in the United Kingdom and the Republic of Ireland. Through its Provide Commerce segment, FTD is a direct marketer of floral and gift products, including specialty foods, personalized gifts and other gifting products for consumers, primarily in the United States. Its portfolio of brands includes ProFlowers, ProPlants, Flying Flowers, Flowers Direct, Ink Cards, Postagram, and Gifts.com.

About 1-800 FLOWERS.COM

1-800-FLOWERS.COM, Inc. is a provider of gourmet food and floral gifts for all occasions. The Company offers gifts for every occasion, including fresh flowers and a selection of plants, gift baskets, gourmet foods, confections, candles, balloons and stuffed animals. The Company operates through three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the Company’s flagship brand, 1-800-Flowers.com, FruitBouquets.com and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David (which includes Wolferman’s, Moose Munch and Stockyards.com), Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet and Napco.

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