RealD (NYSE: RLD) and Steelcase (NYSE:SCS) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, profitabiliy, earnings, dividends and valuation.


Steelcase pays an annual dividend of $0.51 per share and has a dividend yield of 3.7%. RealD does not pay a dividend. Steelcase pays out 50.5% of its earnings in the form of a dividend. Steelcase has raised its dividend for 6 consecutive years.

Earnings & Valuation

This table compares RealD and Steelcase’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
RealD N/A N/A N/A N/A N/A
Steelcase $3.05 billion 0.53 $261.10 million $1.01 13.63

Steelcase has higher revenue and earnings than RealD.

Analyst Ratings

This is a breakdown of recent ratings and price targets for RealD and Steelcase, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RealD 0 0 0 0 N/A
Steelcase 0 1 1 0 2.50

Steelcase has a consensus target price of $16.00, indicating a potential upside of 16.19%. Given Steelcase’s higher possible upside, analysts clearly believe Steelcase is more favorable than RealD.

Institutional & Insider Ownership

65.6% of Steelcase shares are held by institutional investors. 18.9% of Steelcase shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares RealD and Steelcase’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RealD -8.50% -11.24% -6.77%
Steelcase 4.04% 16.37% 7.17%


Steelcase beats RealD on 10 of the 11 factors compared between the two stocks.

About RealD

RealD Inc. (RealD) is a licensor of three dimensional (3D) and other visual technologies. The Company’s property portfolio is used in applications that enable a viewing experience in the theater, the home and elsewhere. The Company licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. The Company operates in three segments: cinema, consumer electronics and professional. It also provides certain of its technologies to consumer electronics manufacturers and content distributors. It licenses 3D technologies for use in professional and other non-theatrical applications. The Company’s visual technology is used in different applications and businesses, including entertainment, consumer electronics, education, aerospace, defense and healthcare. As of March 31, 2015, the Company’s RealD Cinema Systems were deployed on approximately 26,700 theater screens in 70 countries.

About Steelcase

Steelcase Inc. provides an integrated portfolio of furniture settings, user-centered technologies and interior architectural products. The Company’s segments include Americas, EMEA and Other Category. The Company’s furniture portfolio includes panel-based and freestanding furniture systems and complementary products, such as storage, tables and ergonomic worktools. Its seating products include task chairs, which are ergonomic seating that can be used in collaborative or casual settings and specialty seating for specific vertical markets, such as healthcare and education. Its technology solutions support group collaboration by integrating furniture and technology. Its interior architectural products include full and partial height walls and doors. It also offers services, which include workplace strategy consulting, lease origination services, furniture and asset management and hosted spaces. Its family of brands includes Steelcase, Coalesse, Designtex, PolyVision and Turnstone.

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