Rent-A-Center (NASDAQ: RCII) and Cabela’s (NYSE:CAB) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, institutional ownership and profitabiliy.


This table compares Rent-A-Center and Cabela’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rent-A-Center -4.77% -30.44% -7.06%
Cabela’s 3.49% 8.97% 2.02%

Analyst Ratings

This is a summary of recent ratings for Rent-A-Center and Cabela’s, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rent-A-Center 2 3 2 1 2.25
Cabela’s 0 8 1 0 2.11

Rent-A-Center currently has a consensus price target of $10.75, indicating a potential downside of 13.10%. Cabela’s has a consensus price target of $59.36, indicating a potential upside of 2.77%. Given Cabela’s’ higher possible upside, analysts clearly believe Cabela’s is more favorable than Rent-A-Center.

Valuation and Earnings

This table compares Rent-A-Center and Cabela’s’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Rent-A-Center $2.87 billion 0.23 $145.79 million N/A N/A
Cabela’s $4.10 billion 0.97 $468.84 million $2.08 27.77

Cabela’s has higher revenue and earnings than Rent-A-Center.


Rent-A-Center pays an annual dividend of $0.32 per share and has a dividend yield of 2.6%. Cabela’s does not pay a dividend.

Institutional & Insider Ownership

58.3% of Cabela’s shares are owned by institutional investors. 3.4% of Rent-A-Center shares are owned by company insiders. Comparatively, 21.0% of Cabela’s shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility & Risk

Rent-A-Center has a beta of 0.64, indicating that its share price is 36% less volatile than the S&P 500. Comparatively, Cabela’s has a beta of 0.15, indicating that its share price is 85% less volatile than the S&P 500.


Cabela’s beats Rent-A-Center on 9 of the 14 factors compared between the two stocks.

Rent-A-Center Company Profile

Rent-A-Center, Inc. is a rent-to-own operator in North America. The Company provides an opportunity to obtain ownership of products, such as consumer electronics, appliances, computers (including tablets), smartphones and furniture (including accessories), under rental purchase agreements. The Company operates in four segments: Core U.S., Acceptance Now, Mexico, and Franchising. As of December 31, 2016, the Company operated over 2,463 Company-owned stores in the United States, Canada and Puerto Rico. The Company’s Mexico segment consists of the Company-owned rent-to-own stores in Mexico. As of December 31, 2016, the Company operated 130 stores in this segment. Its Franchising segment engages in the sale of rental merchandise to its franchisees. As of December 31, 2016, the Company’s Franchising segment franchised 229 stores in 31 states operating under the Rent-A-Center (152 stores), ColorTyme (39 stores) and RimTyme (38 stores) names.

Cabela’s Company Profile

Cabela’s Incorporated is an omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise. The Company offers its customers a selection of national and regional brand products, including its Cabela’s brand. The Company’s segments include Merchandising and Financial Services. The Merchandising segment sells products and services through the Company’s retail stores, its e-commerce Websites ( and, and its catalogs. The United States merchandising and Canada merchandising operating segments have been aggregated into its Merchandising segment. The Financial Services segment issues co-branded credit cards, which are available through all of its channels. The Company’s product assortment includes merchandise and equipment for hunting, fishing, marine use, camping, and recreational sport shooting, along with casual and outdoor apparel and footwear, optics, vehicle accessories, and gifts and home furnishings with an outdoor theme.

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