IZEA (NASDAQ: IZEA) and LinkedIn Corp (NYSE:LNKD) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitabiliy, risk, institutional ownership, valuation, dividends, analyst recommendations and earnings.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for IZEA and LinkedIn Corp, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IZEA 0 0 1 0 3.00
LinkedIn Corp 0 8 0 0 2.00

LinkedIn Corp has a consensus price target of $199.43, suggesting a potential upside of 1.77%. Given LinkedIn Corp’s higher possible upside, analysts plainly believe LinkedIn Corp is more favorable than IZEA.

Valuation & Earnings

This table compares IZEA and LinkedIn Corp’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
IZEA N/A N/A N/A ($1.41) -1.35
LinkedIn Corp N/A N/A N/A ($1.24) -158.03

LinkedIn Corp is trading at a lower price-to-earnings ratio than IZEA, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

51.9% of IZEA shares are held by institutional investors. Comparatively, 64.0% of LinkedIn Corp shares are held by institutional investors. 25.5% of IZEA shares are held by company insiders. Comparatively, 12.7% of LinkedIn Corp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk and Volatility

IZEA has a beta of -1.26, suggesting that its stock price is 226% less volatile than the S&P 500. Comparatively, LinkedIn Corp has a beta of 1.58, suggesting that its stock price is 58% more volatile than the S&P 500.

Profitability

This table compares IZEA and LinkedIn Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IZEA -27.41% -80.14% -43.86%
LinkedIn Corp 0.95% 0.72% 0.49%

Summary

LinkedIn Corp beats IZEA on 7 of the 10 factors compared between the two stocks.

IZEA Company Profile

IZEA, Inc. (IZEA) operates online marketplaces that facilitate transactions between brands and influential content creators. These creators produce and distribute text, videos and photos on behalf of brands through Websites, blogs and social media channels. Its technology enables transactions to be completed at scale through the management of content workflow, creator search and targeting, bidding, analytics and payment processing. Brands and Publishers engage IZEA in order to gain access to its technology and network of creators. These companies use its technology for various purposes, such as the engagement of online influencers for sponsored social campaigns, or the creation of standalone content for distribution through their owned channels. The Company provides services to customers in multiple industry segments, including consumer products, retail/eTail, technology and travel. Its platforms include IZEA.com and The IZEA Exchange (IZEAx), and Ebyline.

LinkedIn Corp Company Profile

LinkedIn Corporation (LinkedIn) is a professional network on the Internet with approximately 400 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. It offers approximately three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. Its solutions include Free Solutions and Monetized Solutions. Its Free Solutions include Stay Connected and Informed, and Advance My Career. The Company’s Monetized Solutions include Talent Solutions, which includes Hiring, and Learning and Development, Marketing Solutions and Premium Subscriptions.

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