The Trade Desk (NASDAQ: TTD) and Borderfree (NASDAQ:BRDR) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, profitabiliy, analyst recommendations, valuation, risk, dividends and institutional ownership.


This table compares The Trade Desk and Borderfree’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Trade Desk N/A N/A N/A
Borderfree -18.56% -16.07% -12.01%

Analyst Recommendations

This is a summary of current recommendations for The Trade Desk and Borderfree, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Trade Desk 0 0 7 0 3.00
Borderfree 0 0 0 0 N/A

The Trade Desk presently has a consensus target price of $53.57, suggesting a potential downside of 3.79%. Given The Trade Desk’s higher probable upside, research analysts clearly believe The Trade Desk is more favorable than Borderfree.

Valuation and Earnings

This table compares The Trade Desk and Borderfree’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
The Trade Desk $225.90 million 9.85 $58.73 million N/A N/A
Borderfree N/A N/A N/A N/A N/A

The Trade Desk has higher revenue and earnings than Borderfree.

Institutional and Insider Ownership

52.4% of The Trade Desk shares are held by institutional investors. 26.9% of The Trade Desk shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


The Trade Desk beats Borderfree on 8 of the 8 factors compared between the two stocks.

The Trade Desk Company Profile

The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client’s, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company’s platform.

Borderfree Company Profile

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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