Sohu.com (NASDAQ: SOHU) and Activision Blizzard (NASDAQ:ATVI) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitabiliy, valuation, risk, institutional ownership, earnings and analyst recommendations.

Risk and Volatility

Sohu.com has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Activision Blizzard has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500.

Earnings and Valuation

This table compares Sohu.com and Activision Blizzard’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Sohu.com $1.62 billion 1.17 $34.28 million ($7.06) -6.94
Activision Blizzard $6.88 billion 6.70 $2.26 billion $1.32 46.34

Activision Blizzard has higher revenue and earnings than Sohu.com. Sohu.com is trading at a lower price-to-earnings ratio than Activision Blizzard, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings for Sohu.com and Activision Blizzard, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sohu.com 1 3 1 0 2.00
Activision Blizzard 1 2 20 0 2.83

Sohu.com currently has a consensus target price of $50.10, indicating a potential upside of 2.29%. Activision Blizzard has a consensus target price of $60.78, indicating a potential downside of 0.64%. Given Sohu.com’s higher probable upside, equities analysts plainly believe Sohu.com is more favorable than Activision Blizzard.

Dividends

Activision Blizzard pays an annual dividend of $0.30 per share and has a dividend yield of 0.5%. Sohu.com does not pay a dividend. Activision Blizzard pays out 22.7% of its earnings in the form of a dividend.

Institutional and Insider Ownership

63.1% of Sohu.com shares are held by institutional investors. Comparatively, 87.5% of Activision Blizzard shares are held by institutional investors. 21.0% of Sohu.com shares are held by company insiders. Comparatively, 2.1% of Activision Blizzard shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Sohu.com and Activision Blizzard’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sohu.com -16.83% -17.02% -10.43%
Activision Blizzard 14.63% 16.90% 8.76%

Summary

Activision Blizzard beats Sohu.com on 11 of the 15 factors compared between the two stocks.

About Sohu.com

Sohu.com Inc. (Sohu) is an online media, search and game service company, which is engaged in providing online products and services on personal computers (PCs) and mobile devices in the People’s Republic of China (the PRC). The Company operates through three segments: the Sohu segment; the Sogou segment, and the Changyou segment. The Sohu segment’s business is the brand advertising business, which offers to users, over its matrices of Chinese language online media, various content, products and services across multiple Internet-enabled devices, such as PCs, mobile phones and tablets. The search and search-related business primarily offers advertisers pay-for-click services, as well as online marketing services on Web directories operated by Sogou. Changyou’s business lines consist of the online game business; the platform channel business, which consists primarily of online advertising and also includes Internet value-added services (IVAS), and the cinema advertising business.

About Activision Blizzard

Activision Blizzard, Inc. is a developer and publisher of interactive entertainment content and services. The Company develops and distributes content and services across various gaming platforms, including video game consoles, personal computers (PC) and mobile devices. Its segments include Activision Publishing, Inc. (Activision), Blizzard Entertainment, Inc. (Blizzard), King Digital Entertainment (King) and Other. Activision is a developer and publisher of interactive software products and content. Blizzard is engaged in developing and publishing of interactive software products and entertainment content, particularly in PC gaming. King is a mobile entertainment company. It is engaged in other businesses, including The Major League Gaming (MLG) business; The Activision Blizzard Studios (Studios) business, and The Activision Blizzard Distribution (Distribution) business. It also develops products spanning other genres, including action/adventure, role-playing and simulation.

Receive News & Ratings for Sohu.com Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Sohu.com Inc. and related companies with MarketBeat.com's FREE daily email newsletter.