RMG Networks Holding Corporation (NASDAQ: RMGN) and COMSCORE (NASDAQ:SCOR) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, risk, analyst recommendations, dividends, institutional ownership and profitabiliy.

Analyst Ratings

This is a breakdown of recent ratings for RMG Networks Holding Corporation and COMSCORE, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RMG Networks Holding Corporation 0 0 1 0 3.00
COMSCORE 0 4 1 0 2.20

RMG Networks Holding Corporation currently has a consensus target price of $1.00, indicating a potential upside of 51.52%. COMSCORE has a consensus target price of $33.67, indicating a potential upside of 12.22%. Given RMG Networks Holding Corporation’s stronger consensus rating and higher probable upside, analysts plainly believe RMG Networks Holding Corporation is more favorable than COMSCORE.

Earnings & Valuation

This table compares RMG Networks Holding Corporation and COMSCORE’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
RMG Networks Holding Corporation $37.90 million 0.78 -$1.42 million N/A N/A
COMSCORE $368.82 million 3.17 $37.14 million ($0.21) -142.85

COMSCORE has higher revenue and earnings than RMG Networks Holding Corporation.

Risk and Volatility

RMG Networks Holding Corporation has a beta of 0.57, meaning that its stock price is 43% less volatile than the S&P 500. Comparatively, COMSCORE has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500.

Insider and Institutional Ownership

9.6% of RMG Networks Holding Corporation shares are held by institutional investors. 24.5% of RMG Networks Holding Corporation shares are held by insiders. Comparatively, 4.9% of COMSCORE shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares RMG Networks Holding Corporation and COMSCORE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RMG Networks Holding Corporation -12.50% -53.60% -17.83%
COMSCORE 4.49% 4.51% 3.18%

Summary

COMSCORE beats RMG Networks Holding Corporation on 7 of the 11 factors compared between the two stocks.

About COMSCORE

comScore, Inc. is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The Company measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The Company’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The Company’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials.

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