LightInTheBox Holding Co. (NYSE: LITB) and Amazon.com (NASDAQ:AMZN) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitabiliy, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.

Risk & Volatility

LightInTheBox Holding Co. has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Amazon.com has a beta of 1.48, indicating that its share price is 48% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for LightInTheBox Holding Co. and Amazon.com, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox Holding Co. 0 0 0 0 N/A
Amazon.com 0 3 42 0 2.93

Amazon.com has a consensus price target of $1,055.37, suggesting a potential upside of 5.97%. Given Amazon.com’s higher possible upside, analysts clearly believe Amazon.com is more favorable than LightInTheBox Holding Co..

Insider and Institutional Ownership

0.6% of LightInTheBox Holding Co. shares are held by institutional investors. Comparatively, 62.5% of Amazon.com shares are held by institutional investors. 17.7% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares LightInTheBox Holding Co. and Amazon.com’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
LightInTheBox Holding Co. $297.89 million 0.65 -$8.31 million ($0.13) -21.77
Amazon.com $150.12 billion 3.18 $12.30 billion $3.94 252.76

Amazon.com has higher revenue and earnings than LightInTheBox Holding Co.. LightInTheBox Holding Co. is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares LightInTheBox Holding Co. and Amazon.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LightInTheBox Holding Co. -3.01% -9.62% -5.61%
Amazon.com 1.28% 9.38% 2.38%

Summary

Amazon.com beats LightInTheBox Holding Co. on 12 of the 12 factors compared between the two stocks.

About LightInTheBox Holding Co.

LightInTheBox Holding Co., Ltd. (LightInTheBox) is an online retail company that delivers products directly to consumers around the world. The Company offers a range of products through www.lightinthebox.com, www.miniinthebox.com and its other Websites, as well as mobile applications, which are available in approximately 30 languages. It has over 687,800 product listings. The Company also offers a range of other products in its other general merchandise product category. Its major markets are Europe and North America. The Company’s product offerings include apparel and other general merchandise. Its apparel category includes customized, special occasion apparel and fast fashion. Its other general merchandise category includes small accessories and gadgets, home and garden, electronics and communication devices and other products. The Company has additional Websites for specific products and geographic regions, including www.ouku.com for products targeting its Chinese customer base.

About Amazon.com

Amazon.com, Inc. offers a range of products and services through its Websites. The Company operates through three segments: North America, International and Amazon Web Services (AWS). The North America segment consists of retail sales of consumer products (including from sellers) and subscriptions through North America-focused Websites, such as www.amazon.com, www.amazon.ca and www.amazon.com.mx. The International segment primarily consists of retail sales of consumer products (including from sellers) and subscriptions through internationally-focused Websites, such as www.amazon.com.au, www.amazon.nl, www.amazon.es and www.amazon.co.uk. The AWS segment consists of sales of compute, storage, database, and other service offerings for start-ups, enterprises, government agencies and academic institutions. The Company’s products include merchandise and content that it purchases for resale from vendors and those offered by third-party sellers. It manufactures and sells electronic devices.

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