Sony Corp Ord (NYSE: SNE) and ZAGG (NASDAQ:ZAGG) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, profitabiliy and risk.

Institutional & Insider Ownership

7.0% of Sony Corp Ord shares are held by institutional investors. Comparatively, 78.0% of ZAGG shares are held by institutional investors. 7.0% of Sony Corp Ord shares are held by company insiders. Comparatively, 3.5% of ZAGG shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Volatility & Risk

Sony Corp Ord has a beta of 1.73, meaning that its share price is 73% more volatile than the S&P 500. Comparatively, ZAGG has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations and price targets for Sony Corp Ord and ZAGG, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony Corp Ord 0 0 3 1 3.25
ZAGG 0 1 2 0 2.67

Sony Corp Ord presently has a consensus price target of $43.37, indicating a potential upside of 7.51%. ZAGG has a consensus price target of $9.67, indicating a potential upside of 2.84%. Given Sony Corp Ord’s stronger consensus rating and higher possible upside, analysts plainly believe Sony Corp Ord is more favorable than ZAGG.


This table compares Sony Corp Ord and ZAGG’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sony Corp Ord 1.67% 4.17% 0.73%
ZAGG -3.12% 5.34% 2.12%


Sony Corp Ord pays an annual dividend of $0.14 per share and has a dividend yield of 0.3%. ZAGG does not pay a dividend. Sony Corp Ord pays out 15.2% of its earnings in the form of a dividend.

Valuation and Earnings

This table compares Sony Corp Ord and ZAGG’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Sony Corp Ord $70.12 billion 0.73 $7.33 billion $0.92 43.85
ZAGG $447.76 million 0.59 $28.13 million ($0.50) -18.80

Sony Corp Ord has higher revenue and earnings than ZAGG. ZAGG is trading at a lower price-to-earnings ratio than Sony Corp Ord, indicating that it is currently the more affordable of the two stocks.


Sony Corp Ord beats ZAGG on 12 of the 17 factors compared between the two stocks.

Sony Corp Ord Company Profile

Sony Corporation (Sony) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets, as well as game consoles and software. The Company’s segments include Mobile Communications, Game & Network Services, Imaging Products & Solutions, Home Entertainment & Sound, Devices, Pictures, Music, Financial Services and All Other. It is engaged in the production, acquisition and distribution of motion pictures and television programming and the operation of television and digital networks. It is also engaged in the development, production, manufacture and distribution of recorded music and the management and licensing of the words and music of songs. It is also engaged in various financial services businesses, including life and non-life insurance operations, through its Japanese insurance subsidiaries and banking operations through a Japanese Internet-based banking subsidiary.

ZAGG Company Profile

ZAGG Inc (ZAGG) designs, produces and distributes professional product solutions for mobile devices, including screen protection (glass and film), keyboards for tablet computers and mobile devices, keyboard cases, earbuds, mobile power solutions, cables, and cases under the ZAGG and InvisibleShield brands. In addition, the Company designs, produces and distributes earbuds, headphones, mobile power solutions, Bluetooth speakers, cases and cables for mobile devices under the iFrogz brand in the fashion and youth oriented lifestyle sector. The Company designs product solutions for users of mobile devices, and sells these products to consumers through global distribution partners and online. The Company offers products for various market segments of handheld electronic devices, including smartphones, tablets, notebook computers, laptops, gaming devices, global positioning system (GPS) devices, watch faces, and similar devices and surfaces.

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