HSN (NASDAQ: HSNI) and Etsy (NASDAQ:ETSY) are both retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their profitabiliy, dividends, analyst recommendations, risk, institutional ownership, earnings and valuation.

Earnings & Valuation

This table compares HSN and Etsy’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
HSN $3.54 billion 0.59 $249.66 million $2.22 17.95
Etsy $380.01 million 4.52 $28.25 million ($0.11) -140.55

HSN has higher revenue and earnings than Etsy. Etsy is trading at a lower price-to-earnings ratio than HSN, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

HSN has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500. Comparatively, Etsy has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500.


This table compares HSN and Etsy’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HSN 3.36% 64.60% 9.94%
Etsy -3.16% 3.77% 2.21%

Analyst Recommendations

This is a summary of recent ratings and recommmendations for HSN and Etsy, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HSN 1 4 3 0 2.25
Etsy 0 10 1 0 2.09

HSN presently has a consensus target price of $47.25, indicating a potential upside of 18.57%. Etsy has a consensus target price of $14.09, indicating a potential downside of 8.86%. Given HSN’s stronger consensus rating and higher probable upside, research analysts plainly believe HSN is more favorable than Etsy.


HSN pays an annual dividend of $1.40 per share and has a dividend yield of 3.5%. Etsy does not pay a dividend. HSN pays out 63.1% of its earnings in the form of a dividend.

Insider and Institutional Ownership

59.5% of HSN shares are held by institutional investors. Comparatively, 69.6% of Etsy shares are held by institutional investors. 2.6% of HSN shares are held by company insiders. Comparatively, 4.0% of Etsy shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


HSN beats Etsy on 11 of the 15 factors compared between the two stocks.

About HSN

HSN, Inc. is an interactive multi-channel retailer. The Company markets and sells a range of third party and merchandise directly to consumers through various platforms, including television home shopping programing broadcast on the HSN television networks and other direct-response television marketing; catalogs, consisting of the Cornerstone portfolio of print catalogs, which includes, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements; Websites, which consist primarily of HSN.com, joymangano.com and the five branded Websites operated by Cornerstone; mobile devices; retail and outlet stores, and wholesale distribution of certain products to other retailers. It operates through two segments: HSN and Cornerstone. HSN offerings include jewelry, fashion, beauty and health (including beauty and fitness), and home and other (including home, electronics, culinary and other). Merchandise offered by Cornerstone consists of home furnishings, and apparel and accessories.

About Etsy

Etsy, Inc. (Etsy) operates a marketplace where people around the world connect, both online and offline, to make, sell and buy goods. The Company offers a range of seller services and tools that help entrepreneurs start, grow and manage their businesses. The Company’s community includes Etsy sellers, Etsy buyers, Etsy employees, its partners and investors. As of December 31, 2016, its platform connected 1.7 million active Etsy sellers and 28.6 million active Etsy buyers. Etsy sellers join its community to participate in its markets to express their creativity. Etsy sellers range from hobbyists to professional merchants, and have a range of personal and professional goals. Its supports a group of artists, makers, designers and collectors from around the world. Its services platform includes seller services, seller tools and education. The Company’s seller services include Direct Checkout, Promoted Listings, Shipping Labels and Pattern by Etsy.

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