Bitauto Holdings Limited (NYSE: BITA) and Blucora (NASDAQ:BCOR) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitabiliy, earnings, dividends and risk.


This table compares Bitauto Holdings Limited and Blucora’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited -5.11% 3.28% 1.52%
Blucora 2.50% 2.56% 1.37%

Risk and Volatility

Bitauto Holdings Limited has a beta of 3.06, meaning that its stock price is 206% more volatile than the S&P 500. Comparatively, Blucora has a beta of -0.18, meaning that its stock price is 118% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and price targets for Bitauto Holdings Limited and Blucora, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 2 0 3.00
Blucora 0 1 3 0 2.75

Bitauto Holdings Limited currently has a consensus price target of $34.00, indicating a potential upside of 5.49%. Blucora has a consensus price target of $25.33, indicating a potential upside of 12.59%. Given Blucora’s higher probable upside, analysts plainly believe Blucora is more favorable than Bitauto Holdings Limited.

Institutional & Insider Ownership

18.9% of Bitauto Holdings Limited shares are owned by institutional investors. Comparatively, 83.0% of Blucora shares are owned by institutional investors. 14.1% of Blucora shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Bitauto Holdings Limited and Blucora’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Bitauto Holdings Limited $920.57 million 2.69 $95.14 million ($1.07) -30.12
Blucora $491.58 million 2.06 $92.46 million ($1.02) -22.06

Bitauto Holdings Limited has higher revenue and earnings than Blucora. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than Blucora, indicating that it is currently the more affordable of the two stocks.


Bitauto Holdings Limited beats Blucora on 8 of the 14 factors compared between the two stocks.

About Bitauto Holdings Limited

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

About Blucora

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

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