Equifax (NYSE: EFX) and China Finance Online Co. Limited (NASDAQ:JRJC) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends and profitabiliy.

Analyst Ratings

This is a summary of recent recommendations for Equifax and China Finance Online Co. Limited, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equifax 1 2 8 0 2.64
China Finance Online Co. Limited 0 0 0 0 N/A

Equifax currently has a consensus target price of $146.60, suggesting a potential upside of 0.78%. Given Equifax’s higher probable upside, equities analysts clearly believe Equifax is more favorable than China Finance Online Co. Limited.

Profitability

This table compares Equifax and China Finance Online Co. Limited’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Equifax 17.44% 24.88% 10.51%
China Finance Online Co. Limited -20.77% -31.23% -17.17%

Insider & Institutional Ownership

89.6% of Equifax shares are held by institutional investors. Comparatively, 6.4% of China Finance Online Co. Limited shares are held by institutional investors. 1.3% of Equifax shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Equifax and China Finance Online Co. Limited’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Equifax $3.29 billion 5.32 $1.22 billion $4.72 30.82
China Finance Online Co. Limited $61.02 million 0.66 -$37.92 million ($0.62) -2.87

Equifax has higher revenue and earnings than China Finance Online Co. Limited. China Finance Online Co. Limited is trading at a lower price-to-earnings ratio than Equifax, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Equifax has a beta of 0.91, suggesting that its share price is 9% less volatile than the S&P 500. Comparatively, China Finance Online Co. Limited has a beta of 2.57, suggesting that its share price is 157% more volatile than the S&P 500.

Dividends

Equifax pays an annual dividend of $1.56 per share and has a dividend yield of 1.1%. China Finance Online Co. Limited does not pay a dividend. Equifax pays out 33.1% of its earnings in the form of a dividend. Equifax has increased its dividend for 5 consecutive years.

Summary

Equifax beats China Finance Online Co. Limited on 13 of the 15 factors compared between the two stocks.

About Equifax

Equifax Inc. is a global provider of information solutions and human resources business process outsourcing services for businesses, governments and consumers. The Company operates in four segments: U.S. Information Solutions (USIS), International, Workforce Solutions and Global Consumer Solutions. Its products and services are based on databases of consumer and business information derived from various sources, including credit, financial assets, telecommunications and utility payments, employment, income, demographic and marketing data. It uses statistical techniques and software tools to analyze all available data, creating customized insights, decision-making solutions and processing services for its clients. It helps consumers understand, manage and protect their personal information and make more informed financial decisions. The Company also provides information, technology and services to support debt collections and recovery management.

About China Finance Online Co. Limited

China Finance Online Co. Limited is a Web-based financial services company in China. The Company provides Chinese retail investors with online access to securities and commodities trading services, wealth management products, securities investment advisory services, as well as financial database and analytics services to institutional customers. The Company operates through three segments: commodities brokerage services, online financial information and advisory service, and other related services in the People’s Republic of China (PRC), and Hong Kong brokerage services. The Company offers financial software, information services and securities investment advisory services to retail investors in China. Through its subsidiary, Shenzhen Genius Information Technology Co., Ltd., the Company provides financial database and analytics to institutional customers, including domestic financial, research, academic and regulatory institutions.

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