Zebra Technologies Corporation (NASDAQ: ZBRA) and Uni-Pixel (NASDAQ:UNXL) are both industrial products companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitabiliy and analyst recommendations.

Analyst Ratings

This is a breakdown of current ratings and target prices for Zebra Technologies Corporation and Uni-Pixel, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Zebra Technologies Corporation 0 4 4 0 2.50
Uni-Pixel 0 1 1 0 2.50

Zebra Technologies Corporation currently has a consensus price target of $96.83, suggesting a potential downside of 0.43%. Uni-Pixel has a consensus price target of $1.90, suggesting a potential upside of 479.27%. Given Uni-Pixel’s higher possible upside, analysts plainly believe Uni-Pixel is more favorable than Zebra Technologies Corporation.


This table compares Zebra Technologies Corporation and Uni-Pixel’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Zebra Technologies Corporation -2.98% 37.96% 6.41%
Uni-Pixel -619.07% -290.64% -177.34%

Earnings & Valuation

This table compares Zebra Technologies Corporation and Uni-Pixel’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Zebra Technologies Corporation $3.59 billion 1.43 $602.00 million ($2.06) -47.21
Uni-Pixel $4.55 million 4.30 -$24.18 million ($0.64) -0.51

Zebra Technologies Corporation has higher revenue and earnings than Uni-Pixel. Zebra Technologies Corporation is trading at a lower price-to-earnings ratio than Uni-Pixel, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

94.5% of Zebra Technologies Corporation shares are held by institutional investors. Comparatively, 9.7% of Uni-Pixel shares are held by institutional investors. 2.5% of Zebra Technologies Corporation shares are held by company insiders. Comparatively, 1.5% of Uni-Pixel shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk and Volatility

Zebra Technologies Corporation has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Uni-Pixel has a beta of 0.7, meaning that its share price is 30% less volatile than the S&P 500.


Zebra Technologies Corporation beats Uni-Pixel on 9 of the 12 factors compared between the two stocks.

About Zebra Technologies Corporation

Zebra Technologies Corporation designs, manufactures and sells a range of automatic identification and data capture (AIDC) products. The Company’s AIDC products include mobile computers, barcode scanners, radio frequency identification (RFID) readers, wireless local area network (WLAN) products, specialty printers for barcode labeling and personal identification, real-time location systems (RTLS), related accessories and supplies, such as self-adhesive labels and other consumables, and utilities and application software. The Company operates through two segments: Enterprise, which comprises its mobile computing, data capture, RFID and WLAN products, and services, and Legacy Zebra, which comprises barcode and card printing, location solutions, supplies and services. The Company’s products are used in automatic identification (auto ID), data collection and personal identification applications.

About Uni-Pixel

Uni-Pixel, Inc. develops and markets touch sensor films for the touch screen and flexible electronics markets. The Company’s roll-to-roll electronics manufacturing process patterns fine line conductive elements on thin films. The Company markets its technologies for touch panel sensor and hard coat resin for cover glass replacement, and protective cover film applications under the XTouch and Diamond Guard brands. The Company is engaged in the optical design and manufacturing of microstructured polymer film materials and related technologies for the display, flexible electronics and automotive industries. It makes transparent conductive films and flexible electronic films for high volume, roll to roll patterning of flexible thin-film conductor patterns. The Company sells the touch screen films under the brand XTouch, as sub-components of a fully assembled touch sensor module. The Company has developed a hard coat resin that can be applied using film, spray or inkjet coating methods.

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