Veritone (NASDAQ: VERI) and Salesforce.com (NYSE:CRM) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitabiliy, institutional ownership and earnings.

Insider & Institutional Ownership

0.4% of Veritone shares are held by institutional investors. Comparatively, 85.9% of Salesforce.com shares are held by institutional investors. 6.7% of Salesforce.com shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Veritone and Salesforce.com’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Veritone $9.94 million 13.90 -$25.92 million N/A N/A
Salesforce.com $8.86 billion 7.27 $448.89 million $0.20 452.50

Salesforce.com has higher revenue and earnings than Veritone.

Profitability

This table compares Veritone and Salesforce.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Veritone N/A N/A N/A
Salesforce.com 1.49% 1.80% 0.80%

Analyst Ratings

This is a summary of recent recommendations and price targets for Veritone and Salesforce.com, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Veritone 0 0 4 0 3.00
Salesforce.com 1 4 37 0 2.86

Veritone currently has a consensus price target of $18.33, indicating a potential upside of 97.98%. Salesforce.com has a consensus price target of $97.13, indicating a potential upside of 7.32%. Given Veritone’s stronger consensus rating and higher possible upside, analysts clearly believe Veritone is more favorable than Salesforce.com.

Summary

Salesforce.com beats Veritone on 8 of the 11 factors compared between the two stocks.

Veritone Company Profile

Veritone, Inc. is a developer of artificial intelligence (AI) platform. The Company’s platform unlocks the power of cognitive computing to transform unstructured audio and video data and analyze it in conjunction with structured data in a seamless, automated manner to generate actionable intelligence. Its cloud-based artificial intelligence operating system (aiOS) integrates and orchestrates an open ecosystem of cognitive engines, together with the Company’s suite of applications, to reveal valuable multivariate insights from vast amounts of audio, video and structured data. The Company’s technology enables users to run comprehensive, multivariate queries, correlations and analyses in near real-time using multiple cognitive engines and data sets, integrating and refining the outputs. The Company’s services and target markets include Media Agency Services, software as a service (Saas) Solutions, and Other Vertical Markets and Applications.

Salesforce.com Company Profile

Salesforce.com, inc. is a provider of enterprise software, delivered through the cloud, with a focus on customer relationship management (CRM). The Company focuses on cloud, mobile, social, Internet of Things (IoT) and artificial intelligence technologies. The Company’s service offerings are configured and integrated with other platforms and enterprise applications. The Company delivers its service offerings via Internet browsers and on mobile devices. Its Customer Success Platform is a portfolio of service offerings providing sales force automation, customer service and support, marketing automation, digital commerce, community management, analytics, application development, IoT integration, collaborative productivity tools and its professional cloud services. Its cloud service offerings include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Community Cloud, Analytics Cloud, Salesforce Quip and Salesforce Platform.

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