IDI (NASDAQ: COGT) and Iron Mountain (NYSE:IRM) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitabiliy, valuation, earnings and dividends.

Volatility & Risk

IDI has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500. Comparatively, Iron Mountain has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500.

Institutional and Insider Ownership

8.4% of IDI shares are held by institutional investors. Comparatively, 86.0% of Iron Mountain shares are held by institutional investors. 53.3% of IDI shares are held by insiders. Comparatively, 1.5% of Iron Mountain shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares IDI and Iron Mountain’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
IDI $198.18 million 1.24 -$14.08 million ($0.67) -6.72
Iron Mountain $3.77 billion 2.60 $1.21 billion $0.74 50.16

Iron Mountain has higher revenue and earnings than IDI. IDI is trading at a lower price-to-earnings ratio than Iron Mountain, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and price targets for IDI and Iron Mountain, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IDI 0 0 3 0 3.00
Iron Mountain 1 0 1 0 2.00

IDI presently has a consensus target price of $9.05, indicating a potential upside of 101.11%. Iron Mountain has a consensus target price of $35.00, indicating a potential downside of 5.71%. Given IDI’s stronger consensus rating and higher possible upside, equities research analysts plainly believe IDI is more favorable than Iron Mountain.


This table compares IDI and Iron Mountain’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IDI -17.68% -12.16% -8.74%
Iron Mountain 5.14% 14.46% 2.92%


Iron Mountain pays an annual dividend of $2.20 per share and has a dividend yield of 5.9%. IDI does not pay a dividend. Iron Mountain pays out 297.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. IDI has increased its dividend for 7 consecutive years.


Iron Mountain beats IDI on 10 of the 16 factors compared between the two stocks.

About IDI

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

About Iron Mountain

Iron Mountain Incorporated (Iron Mountain) is engaged in storing records, primarily paper documents and data backup media, and provide information management services. The Company offers records management services, data protection and recovery services and information destruction services. Its information management services are divided into three categories: records management services, data protection and recovery services, and information destruction services. The Company’s records management services include flexible retrieval access, retention management and records management program development and implementation based on practices to help customers comply with specific regulatory requirements and policy-based programs. It provides data protection and recovery services for both physical and electronic records. The Company’s information destruction services consist primarily of physical secure shredding operations.

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