The Rubicon Project, Inc. (NYSE:RUBI) has been given a consensus rating of “Hold” by the sixteen analysts that are currently covering the company, Marketbeat reports. Four investment analysts have rated the stock with a sell recommendation, ten have assigned a hold recommendation and one has issued a buy recommendation on the company. The average 12 month target price among brokers that have issued a report on the stock in the last year is $8.29.

A number of equities research analysts have recently weighed in on the stock. B. Riley reiterated a “neutral” rating and issued a $5.00 price target on shares of The Rubicon Project in a research report on Wednesday, August 2nd. Zacks Investment Research downgraded shares of The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Saturday, July 22nd. TheStreet downgraded shares of The Rubicon Project from a “c” rating to a “d” rating in a research report on Monday, April 17th. BidaskClub downgraded shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research report on Thursday, July 27th. Finally, Royal Bank Of Canada reiterated a “hold” rating and issued a $6.00 price target on shares of The Rubicon Project in a research report on Monday, June 5th.

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A number of hedge funds and other institutional investors have recently made changes to their positions in RUBI. Swiss National Bank boosted its position in shares of The Rubicon Project by 9.7% in the first quarter. Swiss National Bank now owns 56,400 shares of the software maker’s stock worth $332,000 after buying an additional 5,000 shares during the period. Bank of New York Mellon Corp boosted its position in shares of The Rubicon Project by 3.4% in the first quarter. Bank of New York Mellon Corp now owns 195,044 shares of the software maker’s stock worth $1,149,000 after buying an additional 6,413 shares during the period. LSV Asset Management boosted its position in shares of The Rubicon Project by 59.9% in the first quarter. LSV Asset Management now owns 735,924 shares of the software maker’s stock worth $4,334,000 after buying an additional 275,724 shares during the period. Prescott Group Capital Management L.L.C. boosted its position in shares of The Rubicon Project by 21.8% in the first quarter. Prescott Group Capital Management L.L.C. now owns 828,256 shares of the software maker’s stock worth $4,878,000 after buying an additional 148,247 shares during the period. Finally, Stoneridge Investment Partners LLC boosted its position in shares of The Rubicon Project by 8.2% in the first quarter. Stoneridge Investment Partners LLC now owns 46,590 shares of the software maker’s stock worth $274,000 after buying an additional 3,530 shares during the period. 63.19% of the stock is currently owned by institutional investors and hedge funds.

Shares of The Rubicon Project (NYSE:RUBI) traded down 1.31% during trading on Friday, reaching $3.78. The company had a trading volume of 677,396 shares. The Rubicon Project has a 12 month low of $3.65 and a 12 month high of $9.80. The firm has a 50 day moving average price of $4.93 and a 200 day moving average price of $6.14. The company’s market cap is $185.40 million.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings data on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.15) by $0.06. The company had revenue of $42.90 million for the quarter, compared to analyst estimates of $47.98 million. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The company’s revenue was down 34.1% on a year-over-year basis. During the same quarter last year, the business earned $0.17 earnings per share. Analysts predict that The Rubicon Project will post ($0.46) earnings per share for the current year.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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