MDC Partners (NASDAQ: MDCA) and Omnicom Group (NYSE:OMC) are both business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, analyst recommendations, earnings, institutional ownership and profitability.

Earnings & Valuation

This table compares MDC Partners and Omnicom Group’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
MDC Partners $1.47 billion 0.41 $150.77 million ($0.56) -19.11
Omnicom Group $15.41 billion 1.16 $2.32 billion $4.95 15.71

Omnicom Group has higher revenue and earnings than MDC Partners. MDC Partners is trading at a lower price-to-earnings ratio than Omnicom Group, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

MDC Partners has a beta of 1.57, suggesting that its share price is 57% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.

Dividends

Omnicom Group pays an annual dividend of $2.20 per share and has a dividend yield of 2.8%. MDC Partners does not pay a dividend. Omnicom Group pays out 44.4% of its earnings in the form of a dividend. MDC Partners has raised its dividend for 7 consecutive years.

Profitability

This table compares MDC Partners and Omnicom Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MDC Partners -1.70% -5.66% 1.78%
Omnicom Group 7.61% 42.54% 5.22%

Analyst Ratings

This is a summary of current ratings and recommmendations for MDC Partners and Omnicom Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MDC Partners 0 4 3 0 2.43
Omnicom Group 1 10 1 0 2.00

MDC Partners presently has a consensus price target of $12.17, suggesting a potential upside of 13.71%. Omnicom Group has a consensus price target of $85.36, suggesting a potential upside of 9.79%. Given MDC Partners’ stronger consensus rating and higher possible upside, equities research analysts plainly believe MDC Partners is more favorable than Omnicom Group.

Insider and Institutional Ownership

86.3% of MDC Partners shares are owned by institutional investors. Comparatively, 98.7% of Omnicom Group shares are owned by institutional investors. 3.4% of MDC Partners shares are owned by company insiders. Comparatively, 1.1% of Omnicom Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Omnicom Group beats MDC Partners on 9 of the 17 factors compared between the two stocks.

About MDC Partners

MDC Partners Inc. is a provider of global marketing, advertising, activation, communications and strategic consulting solutions. The Company and its subsidiary agencies (Partner Firms) deliver a range of customized services. The Company’s segments include Reportable Segment, All Other and Corporate. The Reportable segment consists of the Company’s integrated advertising, media and public relations service companies. The All Other segment consists of the companies that provide the Company’s specialist marketing offerings, such as direct marketing, sales promotion, market research, strategic communications, database and customer relationship management, data analytics and insights, corporate identity, and design and branding. The Reportable segment includes the operations of various companies, such as Allison & Partners, Anomaly, Crispin Porter + Bogusky, Doner, Forsman & Bodenfors, Hunter PR, kbs, MDC Media Partners and 72andSunny.

About Omnicom Group

Omnicom Group Inc. is a holding company. The Company provides advertising, marketing and corporate communications services. The Company’s branded networks and agencies operate in all markets around the world and provide a range of services, which it groups into four disciplines: advertising, customer relationship management (CRM), public relations and specialty communications. The Company caters to various industry sectors, such as food and beverage, consumer products, pharmaceuticals and healthcare, financial services, technology, travel and entertainment, telecommunications and retail. The Company’s branded networks and agencies conduct business on a global basis and operate in the geographic regions, such as The Americas, which includes North America and Latin America; EMEA, which includes Europe, the Middle East and Africa, and Asia Pacific, which includes Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries.

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