Harley-Davidson, Inc. (NYSE:HOG) had its price objective cut by research analysts at Morgan Stanley from $59.00 to $54.00 in a research note issued to investors on Monday. The firm currently has an “overweight” rating on the stock. Morgan Stanley’s price objective would indicate a potential upside of 13.59% from the company’s current price.

Several other equities research analysts have also commented on HOG. UBS AG restated a “neutral” rating and issued a $57.00 price objective on shares of Harley-Davidson in a research report on Monday, April 17th. Goldman Sachs Group, Inc. (The) restated a “neutral” rating and issued a $54.00 price objective on shares of Harley-Davidson in a research report on Tuesday, April 18th. Wedbush lowered their price objective on Harley-Davidson from $55.00 to $53.00 and set a “neutral” rating on the stock in a research report on Wednesday, April 19th. Royal Bank Of Canada lowered their price objective on Harley-Davidson from $60.00 to $57.00 and set a “sector perform” rating on the stock in a research report on Wednesday, April 19th. Finally, Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research report on Thursday, April 20th. Two equities research analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and four have assigned a buy rating to the company’s stock. The company has an average rating of “Hold” and an average target price of $54.56.

Shares of Harley-Davidson (HOG) traded up 0.95% during mid-day trading on Monday, reaching $47.99. 193,087 shares of the company’s stock traded hands. The stock has a market cap of $8.37 billion, a price-to-earnings ratio of 14.05 and a beta of 0.84. Harley-Davidson has a 12-month low of $46.00 and a 12-month high of $63.40. The firm’s 50 day moving average price is $50.61 and its 200-day moving average price is $55.49.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, July 18th. The company reported $1.48 EPS for the quarter, beating the Zacks’ consensus estimate of $1.38 by $0.10. The firm had revenue of $1.58 billion for the quarter, compared to analyst estimates of $1.60 billion. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. Harley-Davidson’s revenue for the quarter was down 5.6% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.55 earnings per share. Equities research analysts forecast that Harley-Davidson will post $3.39 earnings per share for the current year.

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Hedge funds and other institutional investors have recently bought and sold shares of the stock. Independent Advisor Alliance increased its position in Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares in the last quarter. Wayne Hummer Investments L.L.C. purchased a new position in Harley-Davidson during the first quarter valued at approximately $200,000. Appleton Group LLC purchased a new position in Harley-Davidson during the first quarter valued at approximately $210,000. Geneva Advisors LLC increased its position in Harley-Davidson by 5.4% in the second quarter. Geneva Advisors LLC now owns 3,937 shares of the company’s stock valued at $213,000 after buying an additional 200 shares in the last quarter. Finally, Northside Capital Management LLC purchased a new position in Harley-Davidson during the first quarter valued at approximately $218,000. 87.39% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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