Wpp Plc (NASDAQ: WPPGY) and Generation Next Franchise Brands (OTCMKTS:VEND) are both business services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, earnings, risk and analyst recommendations.

Dividends

Wpp Plc pays an annual dividend of $4.89 per share and has a dividend yield of 4.7%. Generation Next Franchise Brands does not pay a dividend.

Earnings and Valuation

This table compares Wpp Plc and Generation Next Franchise Brands’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Wpp Plc $19.00 billion 1.37 $3.35 billion N/A N/A
Generation Next Franchise Brands $5.06 million 6.23 -$7.62 million N/A N/A

Wpp Plc has higher revenue and earnings than Generation Next Franchise Brands.

Analyst Ratings

This is a summary of recent recommendations for Wpp Plc and Generation Next Franchise Brands, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wpp Plc 1 3 5 0 2.44
Generation Next Franchise Brands 0 0 1 0 3.00

Wpp Plc presently has a consensus price target of $130.00, indicating a potential upside of 26.27%. Generation Next Franchise Brands has a consensus price target of $1.50, indicating a potential upside of 50.00%. Given Generation Next Franchise Brands’ stronger consensus rating and higher possible upside, analysts plainly believe Generation Next Franchise Brands is more favorable than Wpp Plc.

Profitability

This table compares Wpp Plc and Generation Next Franchise Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Wpp Plc N/A N/A N/A
Generation Next Franchise Brands N/A N/A N/A

Institutional & Insider Ownership

3.9% of Wpp Plc shares are held by institutional investors. 1.0% of Wpp Plc shares are held by insiders. Comparatively, 62.6% of Generation Next Franchise Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Volatility and Risk

Wpp Plc has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500. Comparatively, Generation Next Franchise Brands has a beta of -8.3, meaning that its share price is 930% less volatile than the S&P 500.

Summary

Wpp Plc beats Generation Next Franchise Brands on 6 of the 10 factors compared between the two stocks.

About Wpp Plc

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing. It comprises companies in disciplines, such as advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, specialist communications, and direct, digital, promotion and relationship marketing. As of December 31, 2009, WPP PLC operated through 2,400 offices in 107 countries. In February 2009, the Company acquired Red Dot Square Solutions. In May 2010, the Company acquired Midia Digital and I-Cherry, two of the digital agencies in Brazil.

About Generation Next Franchise Brands

Generation NEXT Franchise Brands, Inc. formerly Fresh Healthy Vending International, Inc., is a franchise development company and operator of Company-owned vending machines, micro markets and frozen yogurt robots. The Company provides a portfolio of fresh, organic and all-natural snacks and drinks. The micro market provides fresh full meal options, such as salads, sandwiches and wraps. The micro market is designed for implementation in corporate environments, hotel lobbies, auto dealerships and other retail environments. The Company is focused on setting up national distribution partners to carry the consumable products required for the frozen yogurt robots. It outsources non-core functions to third-party vendors. Its services include machine manufacturing, transport, location set-up, maintenance, inventory, food management and ordering, payment processing and cash management. As of June 30, 2016, the Company and its franchisees operated over 3,000 vending machines and micro markets.

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