Criteo (NASDAQ: CRTO) and Omnicom Group (NYSE:OMC) are both mid-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, dividends and profitability.

Risk and Volatility

Criteo has a beta of 2.71, meaning that its share price is 171% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Earnings & Valuation

This table compares Criteo and Omnicom Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Criteo N/A N/A N/A $1.08 44.81
Omnicom Group $15.41 billion 1.15 $2.32 billion $4.95 15.51

Omnicom Group has higher revenue and earnings than Criteo. Omnicom Group is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Criteo and Omnicom Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Omnicom Group 7.61% 42.54% 5.22%

Insider and Institutional Ownership

84.5% of Criteo shares are held by institutional investors. Comparatively, 98.0% of Omnicom Group shares are held by institutional investors. 5.6% of Criteo shares are held by insiders. Comparatively, 1.1% of Omnicom Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Dividends

Omnicom Group pays an annual dividend of $2.20 per share and has a dividend yield of 2.9%. Criteo does not pay a dividend. Omnicom Group pays out 44.4% of its earnings in the form of a dividend. Criteo has raised its dividend for 7 consecutive years.

Analyst Ratings

This is a summary of recent recommendations for Criteo and Omnicom Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
Omnicom Group 1 10 1 0 2.00

Criteo currently has a consensus price target of $56.71, indicating a potential upside of 17.17%. Omnicom Group has a consensus price target of $85.36, indicating a potential upside of 11.21%. Given Criteo’s stronger consensus rating and higher probable upside, equities analysts plainly believe Criteo is more favorable than Omnicom Group.

Summary

Criteo beats Omnicom Group on 9 of the 15 factors compared between the two stocks.

About Criteo

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

About Omnicom Group

Omnicom Group Inc. is a holding company. The Company provides advertising, marketing and corporate communications services. The Company’s branded networks and agencies operate in all markets around the world and provide a range of services, which it groups into four disciplines: advertising, customer relationship management (CRM), public relations and specialty communications. The Company caters to various industry sectors, such as food and beverage, consumer products, pharmaceuticals and healthcare, financial services, technology, travel and entertainment, telecommunications and retail. The Company’s branded networks and agencies conduct business on a global basis and operate in the geographic regions, such as The Americas, which includes North America and Latin America; EMEA, which includes Europe, the Middle East and Africa, and Asia Pacific, which includes Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries.

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