Accelerize (NASDAQ: ACLZ) and Remark Media (NASDAQ:MARK) are both small-cap technology companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends and profitability.

Insider and Institutional Ownership

13.4% of Remark Media shares are owned by institutional investors. 36.5% of Remark Media shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Accelerize and Remark Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Accelerize -0.93% N/A -3.12%
Remark Media -45.02% -4,860.73% -18.16%

Valuation & Earnings

This table compares Accelerize and Remark Media’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Accelerize $23.84 million N/A $529,273.00 N/A N/A
Remark Media $62.65 million 0.82 -$11.44 million ($1.34) -1.69

Accelerize has higher revenue, but lower earnings than Remark Media.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Accelerize and Remark Media, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Accelerize 0 0 0 0 N/A
Remark Media 0 0 1 0 3.00

Remark Media has a consensus price target of $8.00, suggesting a potential upside of 252.42%. Given Remark Media’s higher probable upside, analysts plainly believe Remark Media is more favorable than Accelerize.

Summary

Remark Media beats Accelerize on 5 of the 9 factors compared between the two stocks.

Accelerize Company Profile

Accelerize Inc. owns and operates CAKE and getcake.com, a marketing technology that provides a suite of marketing intelligence tools. The Company’s software-as-a service (SaaS) is an enterprise solution, which provides online tracking and analytics solutions for advertisers and online marketers. The Company provides software solutions for businesses interested in optimizing their digital advertising spend. The Company’s CAKE for Advertisers allows brands to track, attribute and optimize digital marketing campaigns in real-time. The Company’s CAKE SaaS marketing platform is used by various companies and customer-base of enterprise performance marketing networks and advertisers. Its CAKE platform supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and target their digital spend on a global scale. The Company’s CAKE allows users to qualify their leads using business rules, reducing the number of fraudulent leads.

Remark Media Company Profile

Remark Holdings, Inc., formerly Remark Media, Inc., owns, operates and acquires digital media properties across multiple verticals. The Company operates through the travel and entertainment segment. The travel and entertainment segment includes the Vegas.com and its Roomlia mobile application. The Company is engaged in the sale of various travel and entertainment products, including air travel, show tickets and tours, which are booked through its travel and entertainment segment, consisting of Vegas.com and its related Websites, including LasVegas.com, mobile applications and retail locations. KanKan, its social media application and data intelligence platform, aggregates content and consumer-shopping data across social media platforms and then stores it after scrubbing, analyzing, and organizing the collected information. For users, the application allows them to explore the world around them, communicate with friends, make friends, and respond to each other’s social media posts.

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