Identiv (NASDAQ: INVE) and Immersion Corporation (NASDAQ:IMMR) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation and risk.

Valuation & Earnings

This table compares Identiv and Immersion Corporation’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Identiv $58.44 million 1.21 $208,000.00 ($0.38) -13.24
Immersion Corporation $51.85 million 4.11 -$17.43 million ($2.03) -3.59

Identiv has higher revenue and earnings than Immersion Corporation. Identiv is trading at a lower price-to-earnings ratio than Immersion Corporation, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

23.1% of Identiv shares are held by institutional investors. Comparatively, 74.9% of Immersion Corporation shares are held by institutional investors. 12.3% of Identiv shares are held by insiders. Comparatively, 7.2% of Immersion Corporation shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

Identiv has a beta of -0.57, indicating that its stock price is 157% less volatile than the S&P 500. Comparatively, Immersion Corporation has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500.


This table compares Identiv and Immersion Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Identiv -7.53% -50.00% -8.36%
Immersion Corporation -113.47% -43.56% -22.98%

Analyst Recommendations

This is a summary of recent recommendations for Identiv and Immersion Corporation, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Identiv 0 1 1 0 2.50
Immersion Corporation 0 1 4 0 2.80

Identiv currently has a consensus target price of $8.50, suggesting a potential upside of 68.99%. Immersion Corporation has a consensus target price of $10.75, suggesting a potential upside of 47.46%. Given Identiv’s higher probable upside, equities research analysts clearly believe Identiv is more favorable than Immersion Corporation.


Identiv beats Immersion Corporation on 7 of the 13 factors compared between the two stocks.

Identiv Company Profile

Identiv, Inc. is a global security technology company. The Company operates through four segments: Physical access control systems (PACS), Identity, Credentials and All Other. PACS segment provides solutions and services that enable the issuance, management and use of secure identity credentials in diverse markets. PACS business offers Hirsch line of controllers, including the advanced MX line, Hirsch’s Velocity management software and its Identiv connected physical access manager software, EDGE controller and reader package. Identity segment offers products to secure enterprise information, including login and printers through delivery of smart card reader products and identity management through its idOnDemand service. Credentials segment offers access cards, radio frequency identification (RFID) and near field communication products, including cards, labels, tags and stickers, as well as RF components. All Other segment includes products, such as Chipdrive and Digital Media readers.

Immersion Corporation Company Profile

Immersion Corporation is a licensing company focused on the creation, design, development and licensing of haptic technologies that allow people to use their sense of touch when operating digital devices. The Company develops, licenses and supports a range of software and intellectual property (IP). It is focused on the markets, including mobile devices, wearables, consumer, mobile entertainment and other content; console gaming; automotive; medical, and commercial. It provides advanced tactile software, related tools and technical assistance to certain customers, and offers licenses to its patented IP to other customers. Its licenses enable customers to deploy haptically-enabled devices, content and other offerings, which they sell under own brand names. It holds patents, covering digital technologies and including ways in which touch-related technology can be incorporated into and between hardware products and components, systems software, application software, and digital content.

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