Blucora (NASDAQ: BCOR) and HomeAway (NASDAQ:AWAY) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.

Earnings and Valuation

This table compares Blucora and HomeAway’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Blucora $491.58 million 2.12 $92.46 million ($1.02) -22.70
HomeAway N/A N/A N/A N/A N/A

Blucora has higher revenue and earnings than HomeAway.

Insider and Institutional Ownership

90.2% of Blucora shares are held by institutional investors. 14.1% of Blucora shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


This table compares Blucora and HomeAway’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blucora -8.03% 11.92% 5.43%
HomeAway 7.54% 4.38% 2.46%

Analyst Ratings

This is a summary of current ratings and recommmendations for Blucora and HomeAway, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blucora 0 1 3 0 2.75
HomeAway 0 0 0 0 N/A

Blucora presently has a consensus price target of $25.33, indicating a potential upside of 9.43%. Given Blucora’s higher possible upside, analysts clearly believe Blucora is more favorable than HomeAway.


Blucora beats HomeAway on 7 of the 8 factors compared between the two stocks.

About Blucora

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

About HomeAway

HomeAway, Inc. (HomeAway) operates an online marketplace for the vacation rental industry. The Company has vacation rentals, with sites representing over one million paid listings of vacation rental homes in approximately 190 countries. In addition to its online marketplace, the Company offers software solutions to property managers through its HomeAway Software for Professionals and Glad to Have You products. The Company’s portfolio includes the vacation rental Websites, and in the United States, and in the United Kingdom, in Germany, and in France, and in Spain, in Brazil, and in Australia, in New Zealand and Asia Pacific short-term rental site, HomeAway offers Carefree Rental Guarantee, Insurance Products and Tax Filing Services to travelers.

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