Blucora (NASDAQ: INSP) and Blucora (NASDAQ:BCOR) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends and earnings.

Insider and Institutional Ownership

90.2% of Blucora shares are owned by institutional investors. 14.1% of Blucora shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Blucora and Blucora’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blucora 2.50% 2.56% 1.37%
Blucora -8.03% 11.92% 5.43%

Analyst Ratings

This is a summary of recent recommendations for Blucora and Blucora, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blucora 0 0 0 0 N/A
Blucora 0 1 3 0 2.75

Blucora has a consensus target price of $25.33, suggesting a potential upside of 10.14%. Given Blucora’s higher probable upside, analysts plainly believe Blucora is more favorable than Blucora.

Earnings and Valuation

This table compares Blucora and Blucora’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Blucora N/A N/A N/A N/A N/A
Blucora $491.58 million 2.10 $92.46 million ($1.02) -22.55

Blucora has higher revenue and earnings than Blucora.

Summary

Blucora beats Blucora on 7 of the 8 factors compared between the two stocks.

About Blucora

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

About Blucora

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

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