CNO Financial Group (NYSE: CNO) and Prudential Public Limited (NYSE:PUK) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, earnings, valuation, profitability, analyst recommendations and dividends.

Insider and Institutional Ownership

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 1.6% of Prudential Public Limited shares are owned by institutional investors. 2.0% of CNO Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares CNO Financial Group and Prudential Public Limited’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CNO Financial Group 9.61% 5.74% 0.81%
Prudential Public Limited N/A N/A N/A

Analyst Ratings

This is a summary of recent ratings and target prices for CNO Financial Group and Prudential Public Limited, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group 1 6 1 0 2.00
Prudential Public Limited 0 2 3 0 2.60

CNO Financial Group presently has a consensus price target of $20.50, indicating a potential downside of 3.16%. Given CNO Financial Group’s higher possible upside, analysts plainly believe CNO Financial Group is more favorable than Prudential Public Limited.

Dividends

CNO Financial Group pays an annual dividend of $0.36 per share and has a dividend yield of 1.7%. Prudential Public Limited pays an annual dividend of $0.75 per share and has a dividend yield of 1.6%. CNO Financial Group pays out 15.7% of its earnings in the form of a dividend. CNO Financial Group has increased its dividend for 4 consecutive years and Prudential Public Limited has increased its dividend for 4 consecutive years.

Volatility and Risk

CNO Financial Group has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500. Comparatively, Prudential Public Limited has a beta of 1.59, suggesting that its stock price is 59% more volatile than the S&P 500.

Earnings and Valuation

This table compares CNO Financial Group and Prudential Public Limited’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CNO Financial Group $4.15 billion 0.86 $935.40 million $2.29 9.24
Prudential Public Limited $102.03 billion 0.58 $6.41 billion N/A N/A

Prudential Public Limited has higher revenue and earnings than CNO Financial Group.

Summary

CNO Financial Group beats Prudential Public Limited on 8 of the 15 factors compared between the two stocks.

About CNO Financial Group

CNO Financial Group, Inc. is a holding company for a group of insurance companies operating throughout the United States that develops, markets and administers health insurance, annuity, individual life insurance and other insurance products. The Company’s segments include Bankers Life, Washington National and Colonial Penn. It sells health insurance, annuity, individual life insurance and other insurance products through three primary distribution channels: career agents, independent producers and direct marketing. The Company offers products in various categories, including health, annuities and life insurance. The health products include Medicare supplement, long-term care, prescription drug plan and Medicare advantage, supplemental health products and other health products. The annuities products include fixed index annuities and other fixed interest annuities. The life insurance products include interest-sensitive life products and traditional life products.

About Prudential Public Limited

Prudential Public Limited Company is an international financial services company. The Company offers a range of retail financial products and services and asset management services throughout these territories. The Company operates through Insurance operations and Asset management operations. The retail financial products and services include life insurance, pensions and annuities as well as collective investment schemes. Its insurance operations include Asia, the United States (Jackson National Life Insurance Company (Jackson)) and the United Kingdom. Its asset management operations include Eastspring Investments, M&G and Prudential Capital.

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