Standard Motor Products (NYSE: SMP) and Supreme Industries (NYSE:STS) are both small-cap auto/tires/trucks companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, institutional ownership, risk, analyst recommendations, earnings and valuation.


This table compares Standard Motor Products and Supreme Industries’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Standard Motor Products 5.55% 14.83% 8.27%
Supreme Industries 6.60% 23.88% 18.33%

Insider & Institutional Ownership

78.4% of Standard Motor Products shares are owned by institutional investors. 6.6% of Standard Motor Products shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Standard Motor Products pays an annual dividend of $0.76 per share and has a dividend yield of 1.7%. Supreme Industries does not pay a dividend. Standard Motor Products pays out 28.4% of its earnings in the form of a dividend. Standard Motor Products has increased its dividend for 2 consecutive years and Supreme Industries has increased its dividend for 6 consecutive years.

Earnings & Valuation

This table compares Standard Motor Products and Supreme Industries’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Standard Motor Products $1.13 billion 0.91 $149.98 million $2.68 16.82
Supreme Industries $300.79 million 1.20 $25.64 million N/A N/A

Standard Motor Products has higher revenue and earnings than Supreme Industries.

Analyst Recommendations

This is a breakdown of current ratings for Standard Motor Products and Supreme Industries, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Standard Motor Products 0 0 1 0 3.00
Supreme Industries 0 0 0 0 N/A

Standard Motor Products presently has a consensus target price of $54.00, indicating a potential upside of 19.76%. Given Standard Motor Products’ higher possible upside, equities research analysts clearly believe Standard Motor Products is more favorable than Supreme Industries.

About Standard Motor Products

Standard Motor Products, Inc. is an independent manufacturer and distributor of replacement parts for motor vehicles in the automotive aftermarket industry with a complementary focus on heavy duty, industrial equipment and the original equipment service market. The Company’s segments include Engine Management Segment and Temperature Control Segment. The Engine Management Segment manufactures and remanufactures ignition and emission parts, ignition wires, battery cables, fuel system parts and sensors for vehicle systems. The Temperature Control Segment manufactures and remanufactures air conditioning compressors, air conditioning and heating parts, engine cooling system parts, power window accessories and windshield washer system parts. The Company sells its products primarily to warehouse distributors, large retail chains, original equipment manufacturers and original equipment service part operations in the United States, Canada, Latin America and Europe.

About Supreme Industries

Supreme Industries, Inc. (Supreme) is a manufacturer of specialized vehicles, including truck bodies and specialty vehicles. The Company operates through two segments: specialized commercial vehicles and fiberglass products. The Company manufactures specialized commercial vehicles that are attached to a truck chassis. The Company’s truck bodies are offered in aluminum, FiberPanel PW, FiberPanel HC, or SignaturePlate. The Company’s products include Signature van bodies, Iner-City cutaway van bodies, Spartan service bodies, Spartan cargo vans, Kold King insulated van bodies, stake bodies, armored sport utility vehicles (SUVs), armored trucks and specialty vehicles, and trolleys. Its products are attached to light-duty truck chassis and medium-duty truck chassis. Supreme integrates a range of options into its truck bodies, including liftgates, cargo-handling equipment, customized doors, special bumpers, ladder racks and refrigeration equipment.

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