Tractor Supply (NASDAQ: TSCO) and Sally Beauty Holdings (NYSE:SBH) are both mid-cap retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Tractor Supply and Sally Beauty Holdings, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tractor Supply 0 15 10 0 2.40
Sally Beauty Holdings 1 8 3 0 2.17

Tractor Supply currently has a consensus target price of $72.20, indicating a potential upside of 18.48%. Sally Beauty Holdings has a consensus target price of $25.00, indicating a potential upside of 27.03%. Given Sally Beauty Holdings’ higher possible upside, analysts plainly believe Sally Beauty Holdings is more favorable than Tractor Supply.

Valuation & Earnings

This table compares Tractor Supply and Sally Beauty Holdings’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Tractor Supply $7.04 billion 1.10 $849.82 million $3.32 18.36
Sally Beauty Holdings $3.94 billion 0.66 $603.02 million $1.64 12.00

Tractor Supply has higher revenue and earnings than Sally Beauty Holdings. Sally Beauty Holdings is trading at a lower price-to-earnings ratio than Tractor Supply, indicating that it is currently the more affordable of the two stocks.


This table compares Tractor Supply and Sally Beauty Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tractor Supply 6.16% 30.56% 15.64%
Sally Beauty Holdings 5.89% -80.60% 11.83%

Insider & Institutional Ownership

92.3% of Tractor Supply shares are owned by institutional investors. 1.2% of Tractor Supply shares are owned by insiders. Comparatively, 1.0% of Sally Beauty Holdings shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


Tractor Supply pays an annual dividend of $1.08 per share and has a dividend yield of 1.8%. Sally Beauty Holdings does not pay a dividend. Tractor Supply pays out 32.5% of its earnings in the form of a dividend.

Volatility and Risk

Tractor Supply has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500. Comparatively, Sally Beauty Holdings has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500.


Tractor Supply beats Sally Beauty Holdings on 14 of the 16 factors compared between the two stocks.

Tractor Supply Company Profile

Tractor Supply Company is an operator of rural lifestyle retail stores in the United States. The Company is focused on supplying the needs of recreational farmers and ranchers and others, as well as tradesmen and small businesses. It is engaged in the retail sale of products that support the rural lifestyle. The Company operates retail stores under the names Tractor Supply Company, Del’s Feed & Farm Supply and Petsense, and operates Websites under the names and The Company’s selection of merchandise consists of various product categories, including equine, livestock, pet and small animal products; hardware, truck, towing and tool products; seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; work/recreational clothing and footwear, and maintenance products for agricultural and rural use. Its brands include 4health, JobSmart, Bit & Bridle, Paws & Claws, Blue Mountain, Redstone, Dumor, Equistages and Royal Wing.

Sally Beauty Holdings Company Profile

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies with operations primarily in North America, South America and Europe. The Company operates through two business segments: Sally Beauty Supply and Beauty Systems Group (BSG). Sally Beauty Supply is a domestic and international chain of cash and carry retail stores, which offers professional beauty supplies to both salon professionals and retail customers primarily in North America, Puerto Rico, and parts of Europe and South America. BSG, including its franchise-based business Armstrong McCall, is a full service beauty supply distributor, which offers professional brands of beauty products directly to salons and salon professionals through its own sales force and professional-only stores (including franchise stores) in partially exclusive geographical territories in North America and parts of Europe.

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