Remark Media (NASDAQ: MARK) and Accelerize (NASDAQ:ACLZ) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, dividends, risk, institutional ownership and earnings.

Profitability

This table compares Remark Media and Accelerize’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Remark Media -45.02% -4,860.73% -18.16%
Accelerize -10.29% N/A -36.62%

Analyst Ratings

This is a breakdown of current recommendations and price targets for Remark Media and Accelerize, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Remark Media 0 0 1 0 3.00
Accelerize 0 0 0 0 N/A

Remark Media currently has a consensus target price of $8.00, indicating a potential upside of 194.12%. Given Remark Media’s higher possible upside, research analysts plainly believe Remark Media is more favorable than Accelerize.

Valuation and Earnings

This table compares Remark Media and Accelerize’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Remark Media $62.65 million 0.98 -$11.44 million ($1.34) -2.03
Accelerize $23.84 million N/A $529,273.00 N/A N/A

Accelerize has higher revenue, but lower earnings than Remark Media.

Institutional and Insider Ownership

14.8% of Remark Media shares are held by institutional investors. 36.5% of Remark Media shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

Remark Media beats Accelerize on 6 of the 9 factors compared between the two stocks.

Remark Media Company Profile

Remark Holdings, Inc., formerly Remark Media, Inc., owns, operates and acquires digital media properties across multiple verticals. The Company operates through the travel and entertainment segment. The travel and entertainment segment includes the Vegas.com and its Roomlia mobile application. The Company is engaged in the sale of various travel and entertainment products, including air travel, show tickets and tours, which are booked through its travel and entertainment segment, consisting of Vegas.com and its related Websites, including LasVegas.com, mobile applications and retail locations. KanKan, its social media application and data intelligence platform, aggregates content and consumer-shopping data across social media platforms and then stores it after scrubbing, analyzing, and organizing the collected information. For users, the application allows them to explore the world around them, communicate with friends, make friends, and respond to each other’s social media posts.

Accelerize Company Profile

Accelerize Inc. owns and operates CAKE and getcake.com, a marketing technology that provides a suite of marketing intelligence tools. The Company’s software-as-a service (SaaS) is an enterprise solution, which provides online tracking and analytics solutions for advertisers and online marketers. The Company provides software solutions for businesses interested in optimizing their digital advertising spend. The Company’s CAKE for Advertisers allows brands to track, attribute and optimize digital marketing campaigns in real-time. The Company’s CAKE SaaS marketing platform is used by various companies and customer-base of enterprise performance marketing networks and advertisers. Its CAKE platform supports multiple languages and currencies so online marketers can track the performance of their marketing campaigns and target their digital spend on a global scale. The Company’s CAKE allows users to qualify their leads using business rules, reducing the number of fraudulent leads.

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