E Commerce China Dangdang (NYSE: DANG) and MercadoLibre (NASDAQ:MELI) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for E Commerce China Dangdang and MercadoLibre, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E Commerce China Dangdang 0 0 0 0 N/A
MercadoLibre 1 5 6 0 2.42

MercadoLibre has a consensus target price of $261.67, indicating a potential upside of 1.15%. Given MercadoLibre’s higher possible upside, analysts plainly believe MercadoLibre is more favorable than E Commerce China Dangdang.

Dividends

MercadoLibre pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. E Commerce China Dangdang does not pay a dividend. MercadoLibre pays out 18.4% of its earnings in the form of a dividend.

Institutional & Insider Ownership

25.7% of E Commerce China Dangdang shares are held by institutional investors. Comparatively, 85.8% of MercadoLibre shares are held by institutional investors. 0.4% of MercadoLibre shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

E Commerce China Dangdang has a beta of 3.34, suggesting that its share price is 234% more volatile than the S&P 500. Comparatively, MercadoLibre has a beta of 2.04, suggesting that its share price is 104% more volatile than the S&P 500.

Profitability

This table compares E Commerce China Dangdang and MercadoLibre’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E Commerce China Dangdang 8.34% 107.58% 17.19%
MercadoLibre 13.37% 37.59% 11.81%

Valuation and Earnings

This table compares E Commerce China Dangdang and MercadoLibre’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
E Commerce China Dangdang N/A N/A N/A ($0.15) -44.20
MercadoLibre $1.08 billion 10.58 $249.48 million $3.26 79.35

MercadoLibre has higher revenue and earnings than E Commerce China Dangdang. E Commerce China Dangdang is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

Summary

MercadoLibre beats E Commerce China Dangdang on 8 of the 12 factors compared between the two stocks.

E Commerce China Dangdang Company Profile

E-Commerce China Dangdang Inc. is a business to consumer e-commerce company. The Company is focused on selling books online. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of content and applications over the Internet. It offers over 1,200,000 book titles, including approximately 1,100,000 Chinese language titles. It offers other media products and general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. Its Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. Its Dangdang Reader application allows customers to browse for, download, purchase and read e-books.

MercadoLibre Company Profile

MercadoLibre, Inc. is an e-commerce company. The Company enables commerce through its marketplace platform in Latin America, which is designed to provide users with a portfolio of services to facilitate commercial transactions. Its geographic segments are Brazil, Argentina, Mexico Venezuela and Other Countries (which includes Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Portugal, Guatemala, Bolivia, Paraguay, Uruguay and the United States of America). It also operates online commerce platforms in the Dominican Republic, Honduras, Nicaragua, Salvador, Panama, Bolivia, Guatemala, Paraguay and Portugal. It offers an ecosystem of six integrated e-commerce services: the MercadoLibre Marketplace, the MercadoLibre Classifieds Service, the MercadoPago payments solution, the MercadoLibre advertising program, the MercadoShops online Webstores solution and the MercadoEnvios shipping service.

Receive News & Ratings for E Commerce China Dangdang Inc Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for E Commerce China Dangdang Inc and related companies with MarketBeat.com's FREE daily email newsletter.