MaxPoint Interactive (NASDAQ: MXPT) and Appian Corporation (NASDAQ:APPN) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, profitability, analyst recommendations and earnings.

Valuation & Earnings

This table compares MaxPoint Interactive and Appian Corporation’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
MaxPoint Interactive $144.42 million 0.64 -$8.89 million ($2.21) -6.22
Appian Corporation $146.02 million 10.63 -$25.50 million N/A N/A

MaxPoint Interactive has higher revenue, but lower earnings than Appian Corporation.

Analyst Ratings

This is a summary of recent ratings and target prices for MaxPoint Interactive and Appian Corporation, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MaxPoint Interactive 0 1 0 0 2.00
Appian Corporation 0 4 1 0 2.20

Appian Corporation has a consensus price target of $18.50, suggesting a potential downside of 28.35%. Given Appian Corporation’s stronger consensus rating and higher possible upside, analysts plainly believe Appian Corporation is more favorable than MaxPoint Interactive.


This table compares MaxPoint Interactive and Appian Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MaxPoint Interactive -10.18% -45.24% -19.16%
Appian Corporation N/A N/A N/A

Insider and Institutional Ownership

8.0% of MaxPoint Interactive shares are held by institutional investors. Comparatively, 97.1% of Appian Corporation shares are held by institutional investors. 57.1% of MaxPoint Interactive shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


Appian Corporation beats MaxPoint Interactive on 9 of the 11 factors compared between the two stocks.

MaxPoint Interactive Company Profile

MaxPoint Interactive, Inc. is a marketing technology company. The Company provides business intelligence and marketing automation solution. The Company’s MaxPoint Intelligence Platform is a cloud-based software service that enables to predict local demand for national brands based on consumers’ purchase power and intent and manage customized digital advertisements containing in-store offers and promotions to reach consumers at a local level across display, mobile, social and video channels. Through marketing automation and direct integrations with real-time bidding (RTB) exchanges, the Company’s platform delivers customized digital advertisements containing product and store specific promotions to local consumers. The Company’s customers are located in the United States and Europe, and consist of enterprises with national brands in the consumer products, retail, automotive, financial services, healthcare, telecommunications and entertainment industries.

Appian Corporation Company Profile

Appian Corporation provides a low-code software development platform as a service that enables organizations to develop applications. Through Company’s platform, organizations can design, build and implement, enterprise-grade custom applications. Decision makers can reimagine their products, services, processes and customer interactions. The Company’s platform automates the creation of forms, data flows, records, reports and other software elements. The Company’s SAIL technology allows developers to create an application once and deploy it everywhere. The Company’s products include business process management (BPM) software, case management, mobile application development and platform as a service. The Company provides its services to a range of industries including energy, insurance, health payers and providers, manufacturing, public sector, retail and transportation.

Receive News & Ratings for MaxPoint Interactive Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for MaxPoint Interactive Inc. and related companies with's FREE daily email newsletter.