Donnelley Financial Solutions (NASDAQ: DFIN) and Bankrate (NYSE:RATE) are both small-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, institutional ownership and valuation.


This table compares Donnelley Financial Solutions and Bankrate’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Donnelley Financial Solutions 6.48% 51.81% 7.57%
Bankrate -4.61% 6.50% 4.08%

Valuation and Earnings

This table compares Donnelley Financial Solutions and Bankrate’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Donnelley Financial Solutions $1.00 billion 0.71 $140.60 million N/A N/A
Bankrate $476.96 million 2.59 $101.21 million ($0.25) -55.40

Donnelley Financial Solutions has higher revenue and earnings than Bankrate.

Insider & Institutional Ownership

47.2% of Bankrate shares are owned by institutional investors. 6.3% of Bankrate shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Donnelley Financial Solutions and Bankrate, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Donnelley Financial Solutions 0 3 1 0 2.25
Bankrate 0 4 3 0 2.43

Donnelley Financial Solutions currently has a consensus target price of $24.33, indicating a potential upside of 14.94%. Bankrate has a consensus target price of $12.71, indicating a potential downside of 8.20%. Given Donnelley Financial Solutions’ higher possible upside, equities analysts plainly believe Donnelley Financial Solutions is more favorable than Bankrate.

Donnelley Financial Solutions Company Profile

Donnelley Financial Solutions, Inc. is a financial communications services company that supports global capital markets compliance and transaction needs for its corporate clients and their advisors (such as law firms and investment bankers), and global investment markets compliance and analytics needs for mutual fund companies, variable annuity providers and broker/dealers. The Company provides content management, multi-channel content distribution, data management and analytics services, collaborative workflow and business reporting tools, and translations and other language services in support of its clients’ communications requirements. The Company operates in two business segments: United States and International. The United States segment consists of three reporting units: capital markets, investment markets, and language solutions and other. The International segment includes its operations in Asia, Europe, Latin America and Canada.

Bankrate Company Profile

Bankrate, Inc. is a publisher, aggregator and distributor of personal finance content on the Internet. The Company provides consumers personal finance editorial content across multiple vertical categories, including mortgages, deposits, credit cards, senior care and other personal finance categories. The Company’s segments include Banking, Credit Cards, Senior Care and Other. The Company provides a range of digital display advertising formats. The Company is also engaged in the sale of print advertisements and the distribution (or syndication) of its editorial content. The Company offers branded content that educates consumers and financial professionals on a range of personal finance topics. The Company provides a platform for consumers searching for competitive rates on mortgages, deposits and money market accounts.

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