Revlon (NYSE: REV) is one of 32 public companies in the “Personal Products” industry, but how does it compare to its rivals? We will compare Revlon to similar businesses based off the strength of its risk, analyst recommendations, valuation, earnings, dividends, institutional ownership and profitability.

Risk & Volatility

Revlon has a beta of 0.64, meaning that its stock price is 36% less volatile than the S&P 500. Comparatively, Revlon’s rivals have a beta of 1.09, meaning that their average stock price is 9% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for Revlon and its rivals, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Revlon 0 0 0 0 N/A
Revlon Competitors 363 1092 1237 28 2.34

All “Personal Products” companies have a potential downside of 1.66%. Given Revlon’s rivals higher probable upside, analysts plainly believe Revlon has less favorable growth aspects than its rivals.


This table compares Revlon and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Revlon -4.35% -3.09% 0.63%
Revlon Competitors 5.72% 157.10% 7.36%

Valuation & Earnings

This table compares Revlon and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Revlon $2.65 billion $293.10 million -7.64
Revlon Competitors $14.46 billion $2.91 billion 13.98

Revlon’s rivals have higher revenue and earnings than Revlon. Revlon is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently the more affordable than other companies in its industry.

Institutional and Insider Ownership

14.0% of Revlon shares are held by institutional investors. Comparatively, 57.6% of shares of all “Personal Products” companies are held by institutional investors. 78.0% of Revlon shares are held by company insiders. Comparatively, 15.4% of shares of all “Personal Products” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


Revlon rivals beat Revlon on 8 of the 10 factors compared.

Revlon Company Profile

Revlon, Inc. manufactures, markets and sells around the world a range of beauty and personal care products, including color cosmetics, hair color, hair care and hair treatments, as well as beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company operates through four segments: Consumer, which includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products; Professional, which includes a line of products sold to hair and nail salons, and professional salon distributors, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements; Elizabeth Arden, which include Elizabeth Arden, which produces skin care, color cosmetics and fragrances under the Elizabeth Arden brand and Other, which includes the distribution of prestige, designer and celebrity fragrances, cosmetics and skincare products.

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