Critical Contrast: Monster Beverage Corporation (MNST) and Barfresh Food Group (BRFH)
Monster Beverage Corporation (NASDAQ: MNST) and Barfresh Food Group (OTCMKTS:BRFH) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, profitability, dividends and risk.
Institutional and Insider Ownership
65.9% of Monster Beverage Corporation shares are held by institutional investors. Comparatively, 0.0% of Barfresh Food Group shares are held by institutional investors. 9.4% of Monster Beverage Corporation shares are held by insiders. Comparatively, 37.2% of Barfresh Food Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
This is a breakdown of recent recommendations for Monster Beverage Corporation and Barfresh Food Group, as reported by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Monster Beverage Corporation||0||3||8||0||2.73|
|Barfresh Food Group||0||0||0||0||N/A|
Monster Beverage Corporation currently has a consensus price target of $56.18, suggesting a potential downside of 0.25%. Given Monster Beverage Corporation’s higher probable upside, equities research analysts clearly believe Monster Beverage Corporation is more favorable than Barfresh Food Group.
Volatility & Risk
Monster Beverage Corporation has a beta of 0.99, indicating that its stock price is 1% less volatile than the S&P 500. Comparatively, Barfresh Food Group has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500.
Earnings & Valuation
This table compares Monster Beverage Corporation and Barfresh Food Group’s gross revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|Monster Beverage Corporation||$3.19 billion||10.03||$1.28 billion||$1.33||42.35|
|Barfresh Food Group||$1.56 million||47.78||-$9.23 million||($0.09)||-7.00|
Monster Beverage Corporation has higher revenue and earnings than Barfresh Food Group. Barfresh Food Group is trading at a lower price-to-earnings ratio than Monster Beverage Corporation, indicating that it is currently the more affordable of the two stocks.
This table compares Monster Beverage Corporation and Barfresh Food Group’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Monster Beverage Corporation||23.98%||22.96%||18.50%|
|Barfresh Food Group||-606.78%||-124.87%||-108.03%|
Monster Beverage Corporation beats Barfresh Food Group on 10 of the 12 factors compared between the two stocks.
About Monster Beverage Corporation
Monster Beverage Corporation is a holding company. The Company develop, market, sell and distribute alternative beverage category beverages under the brand names of Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, X-Presso Monster, Muscle Monster, Punch Monster, Hansen’s, Hansen’s Natural Cane Soda, Junior Juice, Blue Sky, Hubert’s, Worx Energy and Peace Tea. The company has two segments, Direct Store Delivery (DSD), whose principal products comprise energy drinks, and Warehouse (Warehouse), whose principal products comprise juice-based and soda beverages. The DSD segment develops, markets and sells products primarily through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily direct to retailers.
About Barfresh Food Group
Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend frozen beverages. The Company’s portfolio of products includes smoothies, shakes and frappes. All of the Company’s products are portion controlled beverage ingredient packs, suitable for smoothies, shakes and frappes that can also be utilized for cocktails and mocktails. The beverage packs contain all of the solid ingredients necessary to make the beverage, including the base (either sorbet, frozen yogurt or ice cream), real fruit pieces, juices and ice-five ounces of water are added before blending. As of December 31, 2015, the Company’s portfolio of products are available in nine flavors, including chocolate shake, strawberry smoothie, vanilla shake, mango burst smoothie, mocha frappe, mango smoothie, strawberry banana smoothie, caramel macchiato frappe and caribbean smoothie. The Company utilizes contract manufacturers to manufacture all of the products in the United States.
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