Dover Saddlery (NASDAQ: DOVR) and EVINE Live (NASDAQ:EVLV) are both cyclical consumer goods & services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Dover Saddlery and EVINE Live, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Dover Saddlery 0 1 0 0 2.00
EVINE Live 0 0 2 0 3.00

EVINE Live has a consensus price target of $2.50, suggesting a potential upside of 145.10%. Given EVINE Live’s stronger consensus rating and higher probable upside, analysts plainly believe EVINE Live is more favorable than Dover Saddlery.

Profitability

This table compares Dover Saddlery and EVINE Live’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Dover Saddlery -3.40% -17.52% -6.75%
EVINE Live -1.08% -8.38% -2.45%

Earnings and Valuation

This table compares Dover Saddlery and EVINE Live’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Dover Saddlery N/A N/A N/A N/A N/A
EVINE Live $647.45 million 0.10 $12.89 million ($0.11) -9.27

EVINE Live has higher revenue and earnings than Dover Saddlery.

Insider & Institutional Ownership

36.5% of EVINE Live shares are held by institutional investors. 4.2% of EVINE Live shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

EVINE Live beats Dover Saddlery on 9 of the 9 factors compared between the two stocks.

About Dover Saddlery

Dover Saddlery, Inc. is a retailer and omni-channel marketer of equestrian products in the United States. The Company sells its products through omni-channel, including direct and retail. The Company offers a range of products required to own, ride, train and compete with a horse. The Company’s equestrian product line includes a range of separate items such as saddles, tack, specialized apparel, footwear, horse clothing, horse health and stable products. As of December 31, 2013, the Company, through its subsidiaries, operates twenty-one retail stores under the Dover Saddlery brand and one retail store under the Smith Brothers brand. It maintains two catalogs. The Dover Saddlery catalog caters to the mid to high-end, English-style, equestrian products customer. The Smith Brothers catalog is aimed at the Western-style, equestrian products customer. The Company offers web-base marketing through its Websites www.doversaddlery.com and www.smithbrothers.com.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

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